About Jim & Gilbert Direct Marketing, Inc.

ABOUT THIS BLOG:

Direct Marketing is a complex business that is often oversimplified.

Direct Marketing is a simple business that is often made more complex.

So which is it?  Is direct marketing simple or complex?

(I’ll attempt to answer that here)

ABOUT JIM GILBERT:

Welcome to The Direct Marketing Blog by Jim Gilbert, CEO of Gilbert Direct Marketing.  Jim has been creating direct marketing programs that drive ROI for over 25 years.  Consumer or B2B – Creative, operations, or analytics – Jim Writes the unfiltered, sometimes ruthless, truth about how the direct marketing business works.

Currently Jim is the CEO of a multi-discipline direct marketing agency that helps businesses enter, expand or fix their business.

Jim also writes the weekly Profitable Cataloging column for All About ROI Magazine (formerly Catalog Success), is a frequent contributor to eMarketing & Commerce Magazine (EM+C), teaches direct marketing at Miami International University, and is a member of the Florida Direct Marketing Association’s Board of Directors (Programming Chair)

Contact him at jimdirect@aol.com, or 561-302-1719.

ABOUT GILBERT DIRECT MARKETING, INC.

We do one thing – direct marketing – and we do it well!

Our motto isn’t “Direct Marketing ROI: Return On Intelligence” for nothing!   Contact me at: jimdirect@aol.com, for more information.

1.    WE DEVELOP RELATIONSHIP PLANS AND CONTACT STRATEGIES FOR B2B AND B2C COMPANIES.

• Social media development, strategy, implementation and day-to-day management of Facebook, Linkedin, Twitter, Plaxo profiles, pages, groups, plus video, blogs, message boards and more.
• Direct Marketing Circulation plans, budgeting and forecasting.
• Turnarounds, Startups, Market expansions.
• Acquisition, inquiry conversion, retention, reactivation, full life cycle contact planning.
• Strategic Creative execution that gets results and builds brands.
• Database segmentation, RFM, LTV.
• List brokerage, list selection and planning.
• Analysis and reporting (in a way that makes sense to non direct marketers).
• Executive recruiting for direct marketers (hire a direct marketer to find you the right direct marketer).

2.    WE CREATE DIRECT MARKETING CAMPAIGNS THAT DRIVE ROI AND PROFITS FOR OUR CLIENTS.  VIA THE FOLLOWING CHANNELS:

• Direct Mail and Catalogs.
• Print, Package inserts and alternative DM media.
• Inbound and outbound telemarketing.
• DRTV and Radio
• Email
• Social Web 2.0 media.

3.   WE WRITE FOR YOU:

• Killer copy. (and also do awesome design)
• ROI driving telemarketing Scripts (inbound/outbound).
• DRTV and Radio (with the best vendors in the industry).

4.    WE PROCURE FOR YOU:

• Lists, package inserts and alternative DM media.
• Direct Marketing vendors that can lower your costs while increasing quality.
• Telemarketing partners.

So how can we help you?

Contact me at: jimdirect@aol.com, for more information.