As President of the Florida Direct Marketing Association (www.fdma.org) I love to officiate over our monthly events. My favorite part of leading? Doing raffles and giveaways. Here I am giving away a $50 gift certificate to our host location Paragon Theaters.
One of the universal truths I see is a lack of understanding by many marketers, from newbie to experienced, of what their website is really for. I know, I know, marketers always say the right thing: It’s about conversion. When I look at their website and ask them what their site conversion rate is, I hear them proudly state, “I convert 2 percent, look how good I’m doing!” (And of course some marketers don’t even know what their site conversion rate is.)
Here’s a better goal: Click here to see the full article on Retail Online Integration Magazine’s site.
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So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.
Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.
So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)
Gilbert Direct Marketing Worldwide, Inc. 