Attention South FL Direct marketers – Are you on track to meet or beat your forecasts?

Jim Gilbert and the FDMA are pleased to announce another great learning opportunity for you on June 18th.

The Second Half: Meet or beat your 2009 estimates and look like a superstar!

Thursday, June 18, 2009

While it feels like 2009 has only started, we’re actually halfway through the year. At this point the FDMA asks you:

• Are you on track to meet or beat your forecasts?
• What can you do to drive in more sales?
• What programs both online and offline can you test, and test quickly to increase sales?
• Are you drowning in a sea of online numbers and are not sure which are the most meaningful to track?

If you answered “yes” to any of the above questions, this is the one FDMA session you do not want to miss. We have two great presentations lined up for you.

Register now at

PRESENTATION 1 – Leave NO Stone unturned – 50 tips, tricks and ideas you can take to the bank. (12:30 – 1:30pm)

Presented by Jim Gilbert, Author, Direct Marketing Professor and Consultant.

In this presentation, Jim Gilbert will leverage his 20+ years experience in teaching direct marketing companies how to increase sales – by providing you with marketing program ideas that are simple and quick to execute.

Jim’s presentation will address consumer and B2B, online and offline, lead gen and direct sales strategies and tactics – in short – marketing programs you may have missed. He will engage you in “operation turned stone”, an opening for you to look for breakthrough opportunities in your company to “find” missing revenue.

You are guaranteed to takeaway between 5 and 10 action items to beat your forecasts with.

PRESENTATION 2 – Interactive Metrics – What You Really Need to Know (1:30 – 2:15pm)

Presented by Maria Harrison President/Owner of iClarity.

In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.

Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.

Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.

11:30 a.m. – 12:00 pm Registration Check-in and Networking
12:00 pm – 12:30 pm Annoucements, Lunch, Netowrkign at Table
12:30 pm Presentation by Jim Gilbert
1:30 pm Presentation by Maria Harrison
2:15 pm Program ends.

Register early to avoid additional $10 walk-up fee. Register now at

Interested in attending our Board meeting at 10:00am and learning more about getting further involved with the FDMA, please let us know at 786-357-3275.

Thursday, June 18, 2009 11:30 AM – 1:30 PM

Westin Hotel Fort Lauderdale
400 Corporate Drive
(I-95 and Cypress Creek exit)
Fort Lauderdale, FL 33334