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5 Tips for Using LinkedIn as a Business Tool

In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn:

1. Use the…

The most basic direct and catalog marketing fundamentals (to learn and re-learn)

I recently had a conversation with another catalog consultant about a client proposal we’re jointly working on. The conversation worked its way to a discussion on the basic fundamentals of direct marketing. In essence, what’s the most basic fundamental of direct marketing that we need to present and our clients need to follow?

It came down to this:

Perchance to Dream (of New Customers and Untapped Riches)

Last night I had a dream… I had a vision of many customers. Not just any customers, but the most coveted buyers of them all…mail order buyers!

And behold, they bought often and recently, and liked to purchase many products at a time. They loved these products so much that they would never consider returning them. They liked to purchase in a specific category – they were niche buyers. A plentiful niche that was easily identifiable, a specific targeted market – the lowest hanging fruit from the tree!

Congrats, You Too Can Be a Gazillionaire!

Back in the late ’80s I started a publishing company that worked with Realtors to help sell its properties. My goal was to get my publication into prospects’ hands before they bought a home from another real estate firm who wasn’t one of my advertisers. To accomplish this, I came up with a ridiculously high-tech [...]