Contact Florida House Members and vote NO on Do Not Mail Legislation!!!

Without preamble it would be a devastating blow to Florida’s economy, it’s many direct marketing business’s and the USPS if the Do Not Mail bill were passed. Catalog and other direct mail companies would close, jobs would be lost and this is only the tip of the iceberg. Think about this from the manufacturer on down, less to manufacture, less need for transportation to merchants. Less packages shipped. The list goes on. Contact the following people to make your voice heard…

Kumbaya Now! (how we can all professionally and personally survive the economic crisis)

Whether we like it or not, we’re all in this recessionary economy together.

If you’re still lucky enough to be employed, listen carefully to my message, as simplistic as it may seem: It’s time to put aside the natural rivalry, competitiveness, intraorganizational politics and just plain silliness that is everyday business life if you want to stay employed, and moreover, to keep your business from going under.

It’s time to really look at the way

Jim Gilbert and the Florida Direct Marketing Association are pleased to announce…

Business Networking in the 21st Century

Come join us for lunch January 15th for an informative session on how to build your personal brand using web 2.0 online techniques with Jim Gilbert, CEO of Gilbert Direct Marketing. In a world where the average…

Read more at The Florida Direct Marketing Association http://www.fdma.org

Happy Holidays… You’re fired!

Happy Holidays…You’re fired!!! Last year for Catalog Success Magazine, I wrote a scathing attack on downsizing after reading about Lillian Vernon letting go of 100 employees a mere five days before Christmas. And without any warning! And not just seasonal employees either!

Could there be a more despicable act?

Cost Reduction: Is Downsizing a Last Resort, or Merely the Road More Easily Traveled?

There have been some high profile layoffs in our industry over the last few weeks. And with our economy in the tank, companies experiencing slumping sales and the outlook for the rest of Q4 painted as “bleak,” it’s safe to expect more downsizing to follow. Two weeks ago, I wrote about how to bulletproof your [...]

Downsizing is for sissies: Putting my money where my mouth is!

For those readers who believe that I am off base in my assertion that downsizing is for weak management, let me say this.  9 out of 10 companies that layoff employees, do so for the absolute wrong reasons.  From what I have seen, most companies downsize before all other expense reductions measures have been exhausted.  [...]