Posted on March 14, 2009 by Jim Gilbert
Without preamble it would be a devastating blow to Florida’s economy, it’s many direct marketing business’s and the USPS if the Do Not Mail bill were passed. Catalog and other direct mail companies would close, jobs would be lost and this is only the tip of the iceberg. Think about this from the manufacturer on down, less to manufacture, less need for transportation to merchants. Less packages shipped. The list goes on. Contact the following people to make your voice heard…
Filed under: cataloging, direct marketing | Tagged: business communications, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, do not mail legislation, Gilbert Direct Marketing, Jim Gilbert, layoffs, linkedin, mail order, mail order management | 3 Comments »
Posted on March 10, 2009 by Jim Gilbert
Whether we like it or not, we’re all in this recessionary economy together.
If you’re still lucky enough to be employed, listen carefully to my message, as simplistic as it may seem: It’s time to put aside the natural rivalry, competitiveness, intraorganizational politics and just plain silliness that is everyday business life if you want to stay employed, and moreover, to keep your business from going under.
It’s time to really look at the way
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: business communications, business management, direct marketing, direct marketing consultant, direct marketing management, downsizing, effective business communication, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, layoffs, linkedin, mail order, marketing cost reduction, reduce marketing expenses | 12 Comments »
Posted on December 31, 2008 by Jim Gilbert
Business Networking in the 21st Century
Come join us for lunch January 15th for an informative session on how to build your personal brand using web 2.0 online techniques with Jim Gilbert, CEO of Gilbert Direct Marketing. In a world where the average…
Read more at The Florida Direct Marketing Association http://www.fdma.org
Filed under: CRM, Catalog Marketing Tips, Customer Service, cataloging, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing | Tagged: business communications, business networking, effective business communication, effective communication, layoffs, linkedin, promoting yourself, promoting yourself on linkedin | Leave a Comment »
Posted on December 3, 2008 by Jim Gilbert
Happy Holidays…You’re fired!!! Last year for Catalog Success Magazine, I wrote a scathing attack on downsizing after reading about Lillian Vernon letting go of 100 employees a mere five days before Christmas. And without any warning! And not just seasonal employees either!
Could there be a more despicable act?
Filed under: Catalog Marketing Tips, Mail order marketing, direct marketing | Tagged: C-Level, catalog marketing, direct marketing, direct marketing consultant, downsizing, Gilbert Direct Marketing, how to reduce direct marketing costs, Inc, Jim Gilbert, layoffs, linkedin | 16 Comments »
Posted on November 22, 2008 by Jim Gilbert
There have been some high profile layoffs in our industry over the last few weeks. And with our economy in the tank, companies experiencing slumping sales and the outlook for the rest of Q4 painted as “bleak,” it’s safe to expect more downsizing to follow.
Two weeks ago, I wrote about how to bulletproof your career [...]
Filed under: direct marketing | Tagged: direct marketing management, downsizing, layoffs, mail order management | 1 Comment »
Posted on November 11, 2008 by Jim Gilbert
For those readers who believe that I am off base in my assertion that downsizing is for weak management, let me say this.
9 out of 10 companies that layoff employees, do so for the absolute wrong reasons. From what I have seen, most companies downsize before all other expense reductions measures have been exhausted. [...]
Filed under: direct marketing | Tagged: business management, direct marketing, downsizing, layoffs, reduce marketing expenses | 3 Comments »
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