When used correctly, blogs can be an excellent tool for engaging prospects and customers — especially in today’s environment, when the companies we deal with are more machine than human. We call in and get interactive voice response rather than a live person. We read FAQs instead of speaking to customer service reps. It’s an isolated feeling.
So when I create a blog for a client, I do the following three things:
Make it…
Filed under: direct marketing | Tagged: blogging, business communications, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective communication, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, treating customers right, web 2.0 | 2 Comments »
