Posted on August 18, 2009 by Jim Gilbert
When used correctly, blogs can be an excellent tool for engaging prospects and customers — especially in today’s environment, when the companies we deal with are more machine than human. We call in and get interactive voice response rather than a live person. We read FAQs instead of speaking to customer service reps. It’s an isolated feeling.
So when I create a blog for a client, I do the following three things:
Make it…
Filed under: direct marketing | Tagged: blogging, business communications, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective communication, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, treating customers right, web 2.0 | 2 Comments »
Posted on May 30, 2009 by Jim Gilbert
This is a good one. A hysterical video on client vendor relationships and payments. I don’t know about you but I may be guilty of some of these tactics. Thanks to the videographers for calling us out.
Filed under: direct marketing, direct marketing agency | Tagged: business communications, business management, client vendor negotiations, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, effective communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, reduce marketing expenses | 18 Comments »
Posted on February 27, 2009 by Jim Gilbert
In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn:
1. Use the…
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: business communications, business networking, direct marketing, direct marketing consultant, direct marketing management, effective business communication, effective communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, promoting yourself, promoting yourself on linkedin, startups, web 2.0 | Leave a Comment »
Posted on December 31, 2008 by Jim Gilbert
Business Networking in the 21st Century
Come join us for lunch January 15th for an informative session on how to build your personal brand using web 2.0 online techniques with Jim Gilbert, CEO of Gilbert Direct Marketing. In a world where the average…
Read more at The Florida Direct Marketing Association http://www.fdma.org
Filed under: CRM, Catalog Marketing Tips, Customer Service, cataloging, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing | Tagged: business communications, business networking, effective business communication, effective communication, layoffs, linkedin, promoting yourself, promoting yourself on linkedin | Leave a Comment »
Posted on November 22, 2008 by Jim Gilbert
I speak much differently in the business world than I do in real life.
In real life, I like to use little words and keep all concepts simple. I wish I could do that in the business world. Frankly, I always prefer to use the word “total” than “aggregate,” (even though that’s a lousy example.) Truth [...]
Filed under: Mail order marketing, direct marketing | Tagged: business management, communication, direct marketing, effective business communication, effective communication, jargon | 1 Comment »
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