Posted on September 29, 2009 by Jim Gilbert
What Can Video Do for You?
Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot:
Beyond…
Filed under: Customer Service, Mail order marketing, direct marketing consultant | Tagged: customer testimonials, direct marketing, direct marketing consultant, effective business communication, Gilbert Direct Marketing, internet video tips, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, social media marketing, web 2.0 | 5 Comments »
Posted on September 17, 2009 by Jim Gilbert
Over in the linkedin group I manage, (Direct Marketing Questions & Answers), we’ve been having a discussion on the zig vs. zag nature of direct marketing and social media.
In essence, the theory is this: with everybody zigging towards social media these days, does that leave a giant hole (translation: opportunity) for traditional direct marketing to be used to engage customers and prospects? It’s been a spirited discussion so far. And I firmly believe that traditional direct marketing (integrated with the web) presents such an opportunity in a zigzag market.
Filed under: direct marketing | Tagged: business management, catalog marketing, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, Social media, social media marketing, treating customers right, web 2.0 | 11 Comments »
Posted on September 15, 2009 by Jim Gilbert
There’s just too much prime opportunity online — e.g., Facebook, Twitter, YouTube, blogs, etc. — for brands to get dinged when they screw up. In the few weeks I’ve been back from vacation, I’ve been thinking about this as I go about my day-to-day dealings with companies.
Twice in the last few weeks I’ve gotten dinged: once by a salesman and once by a so-called customer service rep (CSR). But helping to restore my faith in our industry, I also recently had a fantastic customer service experience as well.
Filed under: CRM, Customer Service, direct marketing | Tagged: direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, treating customers right, web 2.0 | 9 Comments »
Posted on August 31, 2009 by Jim Gilbert
For the last year I’ve been saying — screaming actually — that companies better have their acts together, otherwise they’re sitting ducks in this new age of customer centricity. If your customer service, products and brand image aren’t all buttoned up, you risk getting skewered on the internet, i.e., the people’s media.
The video I’m referring to is really amazing to see. Here’s the story behind it: United Airline’s baggage handlers break a passenger’s guitar, and the next thing you know 5.3 million people hear about it in a catchy, four-minute ditty on YouTube. Viralocity at its finest (and scariest).
Filed under: direct marketing | Tagged: business communications, call center training, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, e-commerce marketing, effective business communication, Gilbert Direct Marketing, great customer service experiences, linkedin, mail order management, promoting yourself, Social media, social media marketing, treating customers right, united breaks guitars on youtube, viral video, web 2.0 | 9 Comments »
Posted on August 25, 2009 by Jim Gilbert
5 Pointers for Out-of-Work Direct Marketers (or ones who just want to hedge their bets). For those of you actively looking for employment, let me offer a few things you can do to help you get that extra edge. 1. Make sure…
Filed under: direct marketing | Tagged: Bernhart Associates, business networking, catalog marketing, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Gilbert Direct Marketing, Jerry Bernhart, linkedin, mail order management, multichannel marketing, promoting yourself, promoting yourself on linkedin | 1 Comment »
Posted on July 7, 2009 by Jim Gilbert
This is a brilliant video example of how B2B (and consumer) marketing fundamentals and selling has NOT changed over time. Kudos! Enjoy “the man in the chair”, and let me your thoughts?
Filed under: Customer Service, Entrepreneurship, direct marketing agency | Tagged: business communications, business management, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, linkedin, promoting yourself on linkedin, treating customers right | 3 Comments »
Posted on May 22, 2009 by Jim Gilbert
We had over 90 attendees at the FDMA annual summit. Here is a sample of what we saw, Jeff Yaniga’s powerpoint presentation on Using Twitter For Business. Great stuff! Enjoy and have a great weekend.
Filed under: CRM, Customer Service, direct marketing, direct marketing consultant | Tagged: business networking, direct marketing consultant, effective business communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, web 2.0 | Leave a Comment »
Posted on March 10, 2009 by Jim Gilbert
Whether we like it or not, we’re all in this recessionary economy together.
If you’re still lucky enough to be employed, listen carefully to my message, as simplistic as it may seem: It’s time to put aside the natural rivalry, competitiveness, intraorganizational politics and just plain silliness that is everyday business life if you want to stay employed, and moreover, to keep your business from going under.
It’s time to really look at the way
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: business communications, business management, direct marketing, direct marketing consultant, direct marketing management, downsizing, effective business communication, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, layoffs, linkedin, mail order, marketing cost reduction, reduce marketing expenses | 12 Comments »
Posted on February 27, 2009 by Jim Gilbert
In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn:
1. Use the…
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: business communications, business networking, direct marketing, direct marketing consultant, direct marketing management, effective business communication, effective communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, promoting yourself, promoting yourself on linkedin, startups, web 2.0 | Leave a Comment »
Posted on February 12, 2009 by Jim Gilbert
In today’s social media age, it’s not enough to just build a brand and assume it’ll flourish. More than ever, companies need customers to be emotionally cemented to their brands via superior products and exceptional customer service.
For the past three years, I’ve been a customer of Cloud 9 Adventures, a company that exemplifies the spirit of customer centricity. Specifically, I’m a frequent passenger aboard its Jam Cruise line. … After each cruise, a large survey goes out to the passengers. This year’s contained 58 questions and arrived in my e-mail inbox one week after the cruise.
Filed under: CRM, Customer Service, direct marketing, direct marketing agency, direct marketing consultant | Tagged: cloud 9 adventures, Customer Service, direct marketing management, effective business communication, great customer service experiences, jam cruise, jamcruise, linkedin, treating customers right, web 2.0 | Leave a Comment »
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