Posted on August 30, 2009 by Jim Gilbert
While our economy is showing some signs of life, still most people I know are freaked out, totally stressed; and terrified of losing their jobs, homes and more.
It has been tough out there for direct and multichannel marketers.
But all isn’t bad. I swear!
There’s an amazing opportunity in all of this chaos to streamline your business, [...]
Filed under: direct marketing | Tagged: catalog, catalog marketing, database marketing, direct mail, direct marketing, direct response, direct response marketing, marketing cost reduction, multichannel marketing | 11 Comments »
Posted on July 29, 2009 by Jim Gilbert
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
If you are an expert in direct marketing, please join us too.
Filed under: Catalog Marketing Tips, Customer Service, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing, direct response tv, mail order | Tagged: business networking, call center training, catalog marketing, Customer Service, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, promoting yourself on linkedin, reduce marketing expenses, Social media, startups, web 2.0 | 2 Comments »
Posted on July 7, 2009 by Jim Gilbert
If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and sometimes need, a human voice to help with their orders, especially if you offer products that are complicated and/or higher in cost.
It’s not that difficult to add a call center these days…
Filed under: CRM, direct marketing, direct marketing agency, direct marketing consultant | Tagged: call center training, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, reduce marketing expenses, treating customers right | 2 Comments »
Posted on May 30, 2009 by Jim Gilbert
This is a good one. A hysterical video on client vendor relationships and payments. I don’t know about you but I may be guilty of some of these tactics. Thanks to the videographers for calling us out.
Filed under: direct marketing, direct marketing agency | Tagged: business communications, business management, client vendor negotiations, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, effective communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, reduce marketing expenses | 18 Comments »
Posted on December 25, 2008 by Jim Gilbert
Last night I had a dream… I had a vision of many customers. Not just any customers, but the most coveted buyers of them all…mail order buyers!
And behold, they bought often and recently, and liked to purchase many products at a time. They loved these products so much that they would never consider returning them. They liked to purchase in a specific category – they were niche buyers. A plentiful niche that was easily identifiable, a specific targeted market – the lowest hanging fruit from the tree!
Filed under: Catalog Marketing Tips, Entrepreneurship, Mail order marketing, cataloging, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing, mail order | Tagged: business management, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, Entrepreneurship, linkedin, mail order, mail order management, multichannel marketing, startups | 1 Comment »
Posted on December 16, 2008 by Jim Gilbert
Having attended many of the sessions and keynotes at the 2008 National Center for Database Marketing (NCDM) conference in Kissimmee, Fla., last week, I came away with three key points that proved to be the overriding themes of the three-day event. 1. Know me and be relevant…. 2. Engagement is the new black…. 3. Triggered campaigns offer the promise of one-to-one communication…. read more…
Filed under: Catalog Marketing Tips, Mail order marketing, direct marketing, direct marketing consultant | Tagged: catalog, cataloging, database marketing, direct mail, direct marketing, direct marketing conference, direct response, Disney Keynote NCDM, linkedin, National center for database marketing conference, NCDM | 2 Comments »
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