10 Ways to Reduce Direct Marketing Costs, Save Your Company and Look Like a Superstar!

While our economy is showing some signs of life, still most people I know are freaked out, totally stressed; and terrified of losing their jobs, homes and more. It has been tough out there for direct and multichannel marketers. But all isn’t bad. I swear! There’s an amazing opportunity in all of this chaos to [...]

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You lost me there part 3 (losing customers in the call center)

If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and sometimes need, a human voice to help with their orders, especially if you offer products that are complicated and/or higher in cost.

It’s not that difficult to add a call center these days…

A client vendor negotiations video that’s LOL funny (see if you’re guilty of any of these)

This is a good one. A hysterical video on client vendor relationships and payments. I don’t know about you but I may be guilty of some of these tactics. Thanks to the videographers for calling us out.

Perchance to Dream (of New Customers and Untapped Riches)

Last night I had a dream… I had a vision of many customers. Not just any customers, but the most coveted buyers of them all…mail order buyers!

And behold, they bought often and recently, and liked to purchase many products at a time. They loved these products so much that they would never consider returning them. They liked to purchase in a specific category – they were niche buyers. A plentiful niche that was easily identifiable, a specific targeted market – the lowest hanging fruit from the tree!

NCDM 2008 Recap: The Key Concepts All direct Marketers Must Know!

Having attended many of the sessions and keynotes at the 2008 National Center for Database Marketing (NCDM) conference in Kissimmee, Fla., last week, I came away with three key points that proved to be the overriding themes of the three-day event. 1. Know me and be relevant…. 2. Engagement is the new black…. 3. Triggered campaigns offer the promise of one-to-one communication…. read more…