Posted on November 3, 2009 by Jim Gilbert
Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter’s grand statement (or was it a grandstanding statement) that there’d be no postal rate increase in 2010, there’s a giant loophole.
Filed under: cataloging, direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, downsizing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, reduce marketing expenses | Leave a Comment »
Posted on November 2, 2009 by Jim Gilbert
A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010. We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving. Therefore I wrote the letter below to the USPS. I urge you to send in your own letter, or use/modify my letter to suit your needs. The Postmaster General’s Contact information is below…
Filed under: Catalog Marketing Tips, direct marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, postmaster general, reduce marketing expenses, United Sates Postal Service, US Postal Service USPS mail sale, USPS | 3 Comments »
Posted on October 27, 2009 by Jim Gilbert
Another kind of “do not mail” database:
Don’t mailers know they’re wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.
Filed under: direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, fundraising mail, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail suppression files, multichannel marketing, reduce marketing expenses | 8 Comments »
Posted on October 27, 2009 by Jim Gilbert
Being a brand today means joining the conversation about their products, NOT STARTING THE CONVERSATION. This 2 minute video tells the story. Your feedback is always welcomed.
Filed under: direct marketing | Tagged: direct marketing, e-commerce marketing, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, social media statistics, treating customers right, web 2.0 | Leave a Comment »
Posted on October 26, 2009 by Jim Gilbert
Preparing to be in front of a camera soon? Follow these ten tips or risk looking like a loser on video. Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek
Filed under: direct marketing | Tagged: direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, internet video tips, Jessica Kizorek, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, Video Marketing, web 2.0 | 3 Comments »
Posted on October 19, 2009 by Jim Gilbert
Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column… I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010…But along with my kudos to our Postmaster and the USPS, I also want to put them on notice…
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct mail postal cost increases, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mailing lists, marketing cost reduction, multichannel marketing, no postal increase in 2010, postmaster general, US Postal Service USPS mail sale, USPS | 9 Comments »
Posted on October 15, 2009 by Jim Gilbert
US Postal Service makes a bold statement: No 2010 postal increases!
Filed under: cataloging, mail order | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing | 3 Comments »
Posted on October 13, 2009 by Jim Gilbert
With the drumbeat of layoffs diminishing only faintly, the latest Bernhart Associates Quarterly Digital and Direct Marketing Employment Report shows digital and direct marketers are poised in the current fourth quarter (Q4) to add to payrolls for the third consecutive quarter.
Filed under: direct marketing | Tagged: Bernhart Associates, catalog marketing, direct mail, direct marketing, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jerry Bernhart, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 1 Comment »
Posted on October 8, 2009 by Jim Gilbert
Posted on October 1, 2009 by Jim Gilbert
On whose scale is that either measurable or successful? D’oh! It’s smoke and mirrors – our own industry’s media falling into the same tepid pool as the bigger media has, by expanding stories into big headlines that exaggerate, but don’t really state the truth. While I have respect for what our media is up against, I don’t respect their not culling through PR releases to find out what the real truth is before printing it.
Filed under: direct marketing | Tagged: Carol Worthington-Levy, catalog marketing, cataloging, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, LENSER, linkedin, Social media, social media marketing, web 2.0 | 5 Comments »
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