Posted on November 3, 2009 by Jim Gilbert
Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter’s grand statement (or was it a grandstanding statement) that there’d be no postal rate increase in 2010, there’s a giant loophole.
Filed under: cataloging, direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, downsizing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, reduce marketing expenses | Leave a Comment »
Posted on November 2, 2009 by Jim Gilbert
A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010. We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving. Therefore I wrote the letter below to the USPS. I urge you to send in your own letter, or use/modify my letter to suit your needs. The Postmaster General’s Contact information is below…
Filed under: Catalog Marketing Tips, direct marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, postmaster general, reduce marketing expenses, United Sates Postal Service, US Postal Service USPS mail sale, USPS | 3 Comments »
Posted on October 27, 2009 by Jim Gilbert
Another kind of “do not mail” database:
Don’t mailers know they’re wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.
Filed under: direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, fundraising mail, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail suppression files, multichannel marketing, reduce marketing expenses | 8 Comments »
Posted on October 26, 2009 by Jim Gilbert
Preparing to be in front of a camera soon? Follow these ten tips or risk looking like a loser on video. Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek
Filed under: direct marketing | Tagged: direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, internet video tips, Jessica Kizorek, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, Video Marketing, web 2.0 | 3 Comments »
Posted on October 19, 2009 by Jim Gilbert
Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column… I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010…But along with my kudos to our Postmaster and the USPS, I also want to put them on notice…
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct mail postal cost increases, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mailing lists, marketing cost reduction, multichannel marketing, no postal increase in 2010, postmaster general, US Postal Service USPS mail sale, USPS | 9 Comments »
Posted on October 8, 2009 by Jim Gilbert
Posted on October 6, 2009 by Jim Gilbert
Online video can also drive search engine results. Since I’m by no means a search expert, I reached out to Khrysti Nazzaro, director of optimized services at the search engine marketing firm MoreVisibility, for some advice. “Videos can be powerful tools for ranking in the search engine results pages (SERPs) if your site’s pages are well-optimized for them.
Consider creating a “
Filed under: direct marketing | Tagged: direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, internet video tips, Jim Gilbert, linkedin, morevisibility.com, Social media, social media marketing, Video Search Engine Optimization, viral video, web 2.0 | 5 Comments »
Posted on October 1, 2009 by Jim Gilbert
On whose scale is that either measurable or successful? D’oh! It’s smoke and mirrors – our own industry’s media falling into the same tepid pool as the bigger media has, by expanding stories into big headlines that exaggerate, but don’t really state the truth. While I have respect for what our media is up against, I don’t respect their not culling through PR releases to find out what the real truth is before printing it.
Filed under: direct marketing | Tagged: Carol Worthington-Levy, catalog marketing, cataloging, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, LENSER, linkedin, Social media, social media marketing, web 2.0 | 5 Comments »
Posted on September 29, 2009 by Jim Gilbert
What Can Video Do for You?
Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot:
Beyond…
Filed under: Customer Service, Mail order marketing, direct marketing consultant | Tagged: customer testimonials, direct marketing, direct marketing consultant, effective business communication, Gilbert Direct Marketing, internet video tips, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, social media marketing, web 2.0 | 5 Comments »
Posted on September 23, 2009 by Jim Gilbert
Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites “best of” articles referenced. But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today’s environment.
My very first column was
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, database marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 2 Comments »
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