Posted on November 17, 2009 by Jim Gilbert
The November issue of All About ROI (formerly Catalog Success) Magazine is on the newsstands (if they even exist anymore). This months cover story is 50 Best Tips of 2009. Check out the article here.
Filed under: Catalog Marketing Tips, Social media, direct marketing agency | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing, web 2.0 | Leave a Comment »
Posted on November 11, 2009 by Jim Gilbert
Dear friends and readers. Exactly one year ago today the Gilbert Direct Marketing blog was born. Frankly I never expected it to take off the way it did. I want to offer you my readers my sincerest thank you for turning this blog into one of the top rated (99th percentile, based on Grader by Hubspot) direct and social media blogs.
Your comments, both public and private have kept me going.
So here is a contest for you. Winner gets a free one hour review of either your linkedin profile, or your own social media sites. Guess how many page views I have had in the last year. Closest the the exact number of page views wins. Post your answer to the comments below to win.
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, treating customers right | 19 Comments »
Posted on November 3, 2009 by Jim Gilbert
Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter’s grand statement (or was it a grandstanding statement) that there’d be no postal rate increase in 2010, there’s a giant loophole.
Filed under: cataloging, direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, downsizing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, reduce marketing expenses | Leave a Comment »
Posted on November 2, 2009 by Jim Gilbert
A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010. We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving. Therefore I wrote the letter below to the USPS. I urge you to send in your own letter, or use/modify my letter to suit your needs. The Postmaster General’s Contact information is below…
Filed under: Catalog Marketing Tips, direct marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, postmaster general, reduce marketing expenses, United Sates Postal Service, US Postal Service USPS mail sale, USPS | 4 Comments »
Posted on October 27, 2009 by Jim Gilbert
Another kind of “do not mail” database:
Don’t mailers know they’re wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.
Filed under: direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, fundraising mail, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail suppression files, multichannel marketing, reduce marketing expenses | 8 Comments »
Posted on October 19, 2009 by Jim Gilbert
Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column… I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010…But along with my kudos to our Postmaster and the USPS, I also want to put them on notice…
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct mail postal cost increases, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mailing lists, marketing cost reduction, multichannel marketing, no postal increase in 2010, postmaster general, US Postal Service USPS mail sale, USPS | 9 Comments »
Posted on October 15, 2009 by Jim Gilbert
US Postal Service makes a bold statement: No 2010 postal increases!
Filed under: cataloging, mail order | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing | 3 Comments »
Posted on October 13, 2009 by Jim Gilbert
With the drumbeat of layoffs diminishing only faintly, the latest Bernhart Associates Quarterly Digital and Direct Marketing Employment Report shows digital and direct marketers are poised in the current fourth quarter (Q4) to add to payrolls for the third consecutive quarter.
Filed under: direct marketing | Tagged: Bernhart Associates, catalog marketing, direct mail, direct marketing, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jerry Bernhart, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 1 Comment »
Posted on September 22, 2009 by Jim Gilbert
Note from Jim. Chris DeMartine from NextMark sent me this article for review. I liked it and decided to publish it for you. NextMark is the premier resource for the list industry with info on over 60,000 lists. It’s the go to site for list brokers, managers and data providers. All direct marketers should be [...]
Filed under: Catalog Marketing Tips | Tagged: catalog marketing, cataloging, chris demartine, direct mail, direct mail list, direct mail lists, direct marketing, direct marketing consultant, email lists, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, mailing lists, multichannel marketing, nextmark, telemarketing lists | Leave a Comment »
Posted on September 18, 2009 by Jim Gilbert
With social media strongly in play (whether you like it or not), you don’t get to choose what’s said about your brand. Control of your brand image has been passed, torch-style, from the marketing department to your customers.
Your customers are becoming more and more voracious in their pursuit of information that’s not simply put forth by brands, but spread by their peers as brand advocates. Actually, it’s more like brand advocates and brand detractors.
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, great customer service experiences, linkedin, marketing engagement, social networking, web 2.0 | 5 Comments »
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