Guest Post – 7 Secrets to Scoring High on Data Card Quality

Note from Jim. Chris DeMartine from NextMark sent me this article for review.  I liked it and decided to publish it for you.  NextMark is the premier resource for the list industry with info on over 60,000 lists.  It’s the go to site for list brokers, managers and data providers.  All direct marketers should be [...]

Grand opening of new Linkedin Group – Direct Marketing Questions & Answers

Linkedin members can join by clicking here: http://www.linkedin.com/e/vgh/2080726/.

This is the place to get all of your direct marketing questions answered.

And if you are a direct marketing expert, this is the place to help gain notoriety.

You lost me there (part one, website issues that lose you business)

Part of that presentation dealt with improving Web marketing. Many e-commerce Web sites are good at taking orders, but not so good at capturing prospects.

Thus the goal of this series, which I’m calling “You Lost Me There,” is to help you get more of the people who visit your Web site to raise their hands and request to continue the dialogue with you. You want these people in your database, as they’ve expressed some level of interest in your products.

That said, here are three tips to optimize online sales:

Florida Direct Marketing Association & Jim Gilbert: The Second Half… Meet or beat your 2009 estimates & look like a superstar!

Jim Gilbert and the FDMA e are please to announce another great learning opportunity for you on June 18th.

The Second Half: Meet or beat your 2009 estimates and look like a superstar!

Thursday, June 18, 2009

FDMA Catalog Marketing Summit From The Basics to Beyond Thurs 4/16

FDMA Catalog Marketing Summit From The Basics to Beyond!
Date: Thursday, April 16, 2009
What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our frank 5 person panel of experts teaches you from the inside out. Each expert has been hand chosen due to their expertise in specific area’s of catalog management. After each panelist makes their presentation, you will be able to get hands on and ask questions. Topics include…

Three Ways to Cut Customer Acquisition Costs

With response rates down and expenses up, now is a great time for you to look at alternative ways to acquire customers and even lower your customer acquisition costs… You’d be surprised at how many other companies there are out there with products that have an affinity to yours and that would be open to a marketing partnership.

Here are some examples of the types of programs you can set up

Learn more about the dangers of Do Not Mail legislation

For those naysayers who say direct mail should be legislated out of existence, read the FACTS here. (here is a hint, it’s about jobs, and revenue to the economy!

http://www.mailmovesamerica.org/index.php

Evidently my rant about the USPS and their 5 day work week hit a nerve.

I got lots of feedback to my column on the USPS and its brainstorm about going to a five-day workweek. (see all comments and original article here)

And most of them were pro-mailer, agreeing that the USPS needs to wake up.

However, I did get a few responses from environmentalists offering up some vicious attacks on our industry. I took the most readable — including this great illustration of how uninformed the masses are when it comes to our industry — and posted my response to it on my blog. For your review, I’m posting the comment and my response here.

How To Create Catalog Split Test Scenarios That Matter (part 2)

This week in the final installment of this two-part series on the value of creating mail tests that produce measurable, and telling, results for your catalog, I provide takeaway lessons from last week’s example of how one catalog company tested the profitability of using an upgraded paper stock in its catalog. I’ll also list some tips to help ensure your company is conducting productive mail tests.

The Moral of the Story…

The most basic direct and catalog marketing fundamentals (to learn and re-learn)

I recently had a conversation with another catalog consultant about a client proposal we’re jointly working on. The conversation worked its way to a discussion on the basic fundamentals of direct marketing. In essence, what’s the most basic fundamental of direct marketing that we need to present and our clients need to follow?

It came down to this: