Posted on November 3, 2009 by Jim Gilbert
Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter’s grand statement (or was it a grandstanding statement) that there’d be no postal rate increase in 2010, there’s a giant loophole.
Filed under: cataloging, direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, downsizing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, reduce marketing expenses | Leave a Comment »
Posted on October 27, 2009 by Jim Gilbert
Another kind of “do not mail” database:
Don’t mailers know they’re wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.
Filed under: direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, fundraising mail, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail suppression files, multichannel marketing, reduce marketing expenses | 8 Comments »
Posted on September 23, 2009 by Jim Gilbert
Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites “best of” articles referenced. But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today’s environment.
My very first column was
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, database marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 2 Comments »
Posted on August 30, 2009 by Jim Gilbert
While our economy is showing some signs of life, still most people I know are freaked out, totally stressed; and terrified of losing their jobs, homes and more.
It has been tough out there for direct and multichannel marketers.
But all isn’t bad. I swear!
There’s an amazing opportunity in all of this chaos to streamline your business, [...]
Filed under: direct marketing | Tagged: catalog, catalog marketing, database marketing, direct mail, direct marketing, direct response, direct response marketing, marketing cost reduction, multichannel marketing | 11 Comments »
Posted on July 29, 2009 by Jim Gilbert
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
If you are an expert in direct marketing, please join us too.
Filed under: Catalog Marketing Tips, Customer Service, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing, direct response tv, mail order | Tagged: business networking, call center training, catalog marketing, Customer Service, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, promoting yourself on linkedin, reduce marketing expenses, Social media, startups, web 2.0 | 2 Comments »
Posted on July 2, 2009 by Jim Gilbert
Linkedin members can join by clicking here: http://www.linkedin.com/e/vgh/2080726/.
This is the place to get all of your direct marketing questions answered.
And if you are a direct marketing expert, this is the place to help gain notoriety.
Filed under: Catalog Marketing Tips, direct marketing, direct marketing agency, direct marketing consultant, mail order | Tagged: catalog list, catalog marketing, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, reduce marketing expenses, web 2.0 | 1 Comment »
Posted on April 9, 2009 by Jim Gilbert
FDMA Catalog Marketing Summit From The Basics to Beyond!
Date: Thursday, April 16, 2009
What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our frank 5 person panel of experts teaches you from the inside out. Each expert has been hand chosen due to their expertise in specific area’s of catalog management. After each panelist makes their presentation, you will be able to get hands on and ask questions. Topics include…
Filed under: CRM, Catalog Marketing Tips, cataloging, direct marketing, direct marketing consultant | Tagged: business networking, catalog list, catalog marketing, catalog printers, catalog printing, cataloging, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order, mail order management, multichannel marketing, treating customers right | Leave a Comment »
Posted on March 17, 2009 by Jim Gilbert
With response rates down and expenses up, now is a great time for you to look at alternative ways to acquire customers and even lower your customer acquisition costs… You’d be surprised at how many other companies there are out there with products that have an affinity to yours and that would be open to a marketing partnership.
Here are some examples of the types of programs you can set up
Filed under: Catalog Marketing Tips, Mail order marketing, cataloging, direct marketing, direct marketing agency, direct marketing consultant, mail order | Tagged: catalog, catalog list, catalog marketing, database marketing, direct mail, direct mail list, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin | Leave a Comment »
Posted on February 25, 2009 by Jim Gilbert
I got lots of feedback to my column on the USPS and its brainstorm about going to a five-day workweek. (see all comments and original article here)
And most of them were pro-mailer, agreeing that the USPS needs to wake up.
However, I did get a few responses from environmentalists offering up some vicious attacks on our industry. I took the most readable — including this great illustration of how uninformed the masses are when it comes to our industry — and posted my response to it on my blog. For your review, I’m posting the comment and my response here.
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing consultant | Tagged: catalog marketing, cataloging, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, linkedin, multichannel marketing | 5 Comments »
Posted on February 24, 2009 by Jim Gilbert
Now more than ever, fear is driving the business process. To break it down, business owners/C-levels/boards of directors, terrified of the current economy, are making decisions based on fear. That said, here are eight things a consultant can do for you right now with a set of fresh eyes to balance out the fear-based decision making:
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant | Tagged: business management, catalog design, catalog list, catalog marketing, cataloging, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, linkedin, mail order management, multichannel marketing | 2 Comments »
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