Superior Product, Exceptional Customer Service: The keys to the success of Cloud 9 Adventures and Jam Cruise

In today’s social media age, it’s not enough to just build a brand and assume it’ll flourish. More than ever, companies need customers to be emotionally cemented to their brands via superior products and exceptional customer service.

For the past three years, I’ve been a customer of Cloud 9 Adventures, a company that exemplifies the spirit of customer centricity. Specifically, I’m a frequent passenger aboard its Jam Cruise line. … After each cruise, a large survey goes out to the passengers. This year’s contained 58 questions and arrived in my e-mail inbox one week after the cruise.

Adopting Social Media for Your Business (from Catalog Success Magazine)

So let me ask you this: What’s your level of social media adoption? Blogs? Message boards? Video? Sites like Facebook? Let’s get a dialogue going on this.

I understand things are a mess out there business-wise, but we need to start operating on the following premise: If you listen, they will come.