Posted on November 2, 2009 by Jim Gilbert
A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010. We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving. Therefore I wrote the letter below to the USPS. I urge you to send in your own letter, or use/modify my letter to suit your needs. The Postmaster General’s Contact information is below…
Filed under: Catalog Marketing Tips, direct marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, postmaster general, reduce marketing expenses, United Sates Postal Service, US Postal Service USPS mail sale, USPS | 4 Comments »
Posted on October 15, 2009 by Jim Gilbert
US Postal Service makes a bold statement: No 2010 postal increases!
Filed under: cataloging, mail order | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing | 3 Comments »
Posted on October 1, 2009 by Jim Gilbert
On whose scale is that either measurable or successful? D’oh! It’s smoke and mirrors – our own industry’s media falling into the same tepid pool as the bigger media has, by expanding stories into big headlines that exaggerate, but don’t really state the truth. While I have respect for what our media is up against, I don’t respect their not culling through PR releases to find out what the real truth is before printing it.
Filed under: direct marketing | Tagged: Carol Worthington-Levy, catalog marketing, cataloging, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, LENSER, linkedin, Social media, social media marketing, web 2.0 | 5 Comments »
Posted on September 23, 2009 by Jim Gilbert
Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites “best of” articles referenced. But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today’s environment.
My very first column was
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, database marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 2 Comments »
Posted on September 22, 2009 by Jim Gilbert
Note from Jim. Chris DeMartine from NextMark sent me this article for review. I liked it and decided to publish it for you. NextMark is the premier resource for the list industry with info on over 60,000 lists. It’s the go to site for list brokers, managers and data providers. All direct marketers should be [...]
Filed under: Catalog Marketing Tips | Tagged: catalog marketing, cataloging, chris demartine, direct mail, direct mail list, direct mail lists, direct marketing, direct marketing consultant, email lists, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, mailing lists, multichannel marketing, nextmark, telemarketing lists | Leave a Comment »
Posted on July 7, 2009 by Jim Gilbert
If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and sometimes need, a human voice to help with their orders, especially if you offer products that are complicated and/or higher in cost.
It’s not that difficult to add a call center these days…
Filed under: CRM, direct marketing, direct marketing agency, direct marketing consultant | Tagged: call center training, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, reduce marketing expenses, treating customers right | 2 Comments »
Posted on July 1, 2009 by Jim Gilbert
This week, let’s look at the many ways you can lose prospects who visit your Web site without even knowing who they are. This “phantom demand” can be captured and added to your contact strategy, and these leads can be nurtured until they’re ready to buy. To capture them and begin a sales dialogue, however, you must get them to identify themselves, right? So without further preamble, here are some more tips for you:
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant | Tagged: business management, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mail order management, multichannel marketing, treating customers right | 4 Comments »
Posted on June 25, 2009 by Jim Gilbert
Part of that presentation dealt with improving Web marketing. Many e-commerce Web sites are good at taking orders, but not so good at capturing prospects.
Thus the goal of this series, which I’m calling “You Lost Me There,” is to help you get more of the people who visit your Web site to raise their hands and request to continue the dialogue with you. You want these people in your database, as they’ve expressed some level of interest in your products.
That said, here are three tips to optimize online sales:
Filed under: Catalog Marketing Tips, Customer Service, Entrepreneurship, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog list, catalog marketing, cataloging, direct and web marketing tips, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, web 2.0 | 9 Comments »
Posted on June 18, 2009 by Jim Gilbert
I’ve been getting a lot of comments to my last article on the evolution of our industry. There’s been some back and forth about going green and its impact on direct mail — the typical “direct mail kills the environment” issue.
Does direct mail really destroy the environment? I don’t think so. The Direct Marketing Association, on its DMAchoice Web site, has published the following information about direct mail being the “green” way to shop:
“Facts About Direct Mail…
Filed under: Catalog Marketing Tips, cataloging, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mail order management | 10 Comments »
Posted on June 8, 2009 by Jim Gilbert
Jim Gilbert and the FDMA e are please to announce another great learning opportunity for you on June 18th.
The Second Half: Meet or beat your 2009 estimates and look like a superstar!
Thursday, June 18, 2009
Filed under: CRM, Customer Service, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing | Tagged: cataloging, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, reduce marketing expenses | Leave a Comment »
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