Posted on May 4, 2009 by Jim Gilbert
It’s that time of year again, readers. Catalog conference time — or to be more precise, Annual Conference for Catalog and Multichannel Merchants (ACCM) time. This year it’s in New Orleans., and despite that love New Orleans and the music especially, once again I’m not going.
I had planned to go this year. I even set up some meetings. But then some other meetings took precedence. Truth is, however, I have mixed feelings every year about going. Oddly enough, the people I’ll miss the most are the vendors I’ve worked with over the years. These are the people who’ve allowed me to do my job to the best of my abilities. I truly believe that the job of a direct marketer is just as much externally focused, if not more, as it is internally.
Filed under: Catalog Marketing Tips, cataloging, direct marketing | Tagged: catalog, catalog design, catalog marketing, catalog printers, catalog printing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin | Leave a Comment »
Posted on April 9, 2009 by Jim Gilbert
FDMA Catalog Marketing Summit From The Basics to Beyond!
Date: Thursday, April 16, 2009
What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our frank 5 person panel of experts teaches you from the inside out. Each expert has been hand chosen due to their expertise in specific area’s of catalog management. After each panelist makes their presentation, you will be able to get hands on and ask questions. Topics include…
Filed under: CRM, Catalog Marketing Tips, cataloging, direct marketing, direct marketing consultant | Tagged: business networking, catalog list, catalog marketing, catalog printers, catalog printing, cataloging, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order, mail order management, multichannel marketing, treating customers right | Leave a Comment »
Posted on February 21, 2009 by Jim Gilbert
Catalogers these days are racking their brains thinking about ways to decrease costs. Many have turned to changing their books. But as I illustrate below, making universal changes to your catalog can have mixed results. Some of the earliest direct marketers called their work “scientific advertising.”
In part one of a two-part series on the value of creating mail tests that produce measurable, and telling, results for your catalog, this week I tell the story of one cataloger and how its testing proved to have inexact results.
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog list, catalog marketing, catalog printers, cataloging, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, mail order, mail order management, marketing cost reduction, multichannel marketing | Leave a Comment »
Posted on November 14, 2008 by Jim Gilbert
Marketing via catalog can be a daunting task. Just printing a catalog has it’s own set of core competencies that you’ll need to develop. Here is some information you’ll need in order to start…
Getting Print Bids From Catalog Printers:
If you look at a catalog printer’s price quote, and you’re not already in the catalog business, [...]
Filed under: direct marketing | Tagged: catalog, catalog design, catalog marketing, catalog printers, catalog printing, direct mail, direct marketing, mail order | 1 Comment »
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