Posted on November 18, 2009 by Jim Gilbert
For those of you naysayers who believe that social media is a fad, a toy, or something that cannot drive business robustness, engagement and ROI, I have one word for you…
Filed under: Social media | Tagged: business communications, business networking, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, social media marketing, unfriend, web 2.0, word of the year | 2 Comments »
Posted on November 16, 2009 by Jim Gilbert
So here is a contest for you….
Guess how many blog page views I have had in the last year to win.
Winner gets a free one hour review and recommendation of either your linkedin profile, or your own social media sites. Closest the the exact number of page views wins. Post your answer to the comments below to win. Contest ends 11/30/09.
Filed under: direct marketing consultant | Tagged: business communications, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, Social media, social media marketing | 3 Comments »
Posted on October 8, 2009 by Jim Gilbert
Posted on September 2, 2009 by Jim Gilbert
Just how powerful is social media? I can’t wait to hear your comments on these stats and facts about social media.
Filed under: direct marketing | Tagged: business communications, business networking, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin, Social media, social media marketing, social media statistics, social networking, treating customers right, web 2.0 | 3 Comments »
Posted on August 31, 2009 by Jim Gilbert
For the last year I’ve been saying — screaming actually — that companies better have their acts together, otherwise they’re sitting ducks in this new age of customer centricity. If your customer service, products and brand image aren’t all buttoned up, you risk getting skewered on the internet, i.e., the people’s media.
The video I’m referring to is really amazing to see. Here’s the story behind it: United Airline’s baggage handlers break a passenger’s guitar, and the next thing you know 5.3 million people hear about it in a catchy, four-minute ditty on YouTube. Viralocity at its finest (and scariest).
Filed under: direct marketing | Tagged: business communications, call center training, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, e-commerce marketing, effective business communication, Gilbert Direct Marketing, great customer service experiences, linkedin, mail order management, promoting yourself, Social media, social media marketing, treating customers right, united breaks guitars on youtube, viral video, web 2.0 | 9 Comments »
Posted on August 31, 2009 by Jim Gilbert
Posted on August 24, 2009 by Jim Gilbert
In part 2, I get a bit personal, offering some tips I’ve used to build my personal direct marketing blog and others.
As a direct marketing consultant, blogging has been a powerful tool for me as part of my overall networking strategy. While I do plenty of in-person networking, I much prefer the newfangled way of using my blog and social media to drive lead generation and ultimately customers my way.
So here, follow these steps. And shhh, don’t tell anybody about this, OK?
Filed under: direct marketing | Tagged: blog tips, blogging, business communications, catalog marketing, direct mail, direct marketing, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, web 2.0 | 9 Comments »
Posted on August 18, 2009 by Jim Gilbert
When used correctly, blogs can be an excellent tool for engaging prospects and customers — especially in today’s environment, when the companies we deal with are more machine than human. We call in and get interactive voice response rather than a live person. We read FAQs instead of speaking to customer service reps. It’s an isolated feeling.
So when I create a blog for a client, I do the following three things:
Make it…
Filed under: direct marketing | Tagged: blogging, business communications, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective communication, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, treating customers right, web 2.0 | 2 Comments »
Posted on August 18, 2009 by Jim Gilbert
I am always banging home the point that social media and web 2.0, especially video that goes viral can drive the success or failure of a product or service. Here is a perfect little example of a video that is currently making the social media rounds that takes aim at the AT&T Apple Partnership with the iPhone; directly lobbying to get away from the exclusive arrangement.
Filed under: direct marketing | Tagged: AT&T, business communications, iPhone, treating customers right, web 2.0 | 5 Comments »
Posted on August 16, 2009 by Jim Gilbert
I live in Florida, home of hurricanes, crazy drivers and the occasional tornado. Right now in the tropics Ana and Bill are threatening the leeward islands and threaten to hit the Dominican Republic (where I am currently on vacation) on Tuesday, before moving towards Florida and the Gulf.
Thus every year at about this time, I serve up my annual disaster planning guide.
Disasters happen in all forms just about anywhere — without warning, at any time. So prepare your company and yourself. Here’s a disaster-readiness checklist I suggest you look over carefully. If you think you’re on top of this, I recommend you compare your list to this one to ensure you have all bases covered.
Filed under: direct marketing | Tagged: business communications, business disaster planning, business management, catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, hurricane planning for business, Jim Gilbert, linkedin | Leave a Comment »
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