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	<title>The Gilbert Direct Marketing Blog</title>
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	<link>http://gilbertdirectmarketing.wordpress.com</link>
	<description>Direct Marketing ROI: Return On Intelligence!</description>
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		<title>The Gilbert Direct Marketing Blog</title>
		<link>http://gilbertdirectmarketing.wordpress.com</link>
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		<title>Black Friday, Cyber Monday and Empty-Wallet Wednesday: A Tale of Two Shoppers</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/27/black-friday-cyber-monday-and-empty-wallet-wednesday-a-tale-of-two-shoppers/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/27/black-friday-cyber-monday-and-empty-wallet-wednesday-a-tale-of-two-shoppers/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 12:47:57 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Mail order marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[cyber monday]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[holiday shopping]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[marketing strategies for holiday season]]></category>
		<category><![CDATA[retail marketing holiday shopping]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=101</guid>
		<description><![CDATA[(update: even 5 year olds are getting into the act.  Friday I was at Best Buy and overheard the following, "But Daddy, it's Black Friday... Pleeeeeeeease get it for me before the price goes up!")

Friends and readers: I hope you all had a happy and safe Thanksgiving. I also hope you had a great Black Friday and a killer Cyber Monday despite our current economic circumstances.

I seem to remember not too long ago when Black Friday was...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=101&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/27/black-friday-cyber-monday-and-empty-wallet-wednesday-a-tale-of-two-shoppers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Happy Thanksgiving, Black Friday and Cyber Monday</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/25/happy-thanksgiving-black-friday-and-cyber-monday/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/25/happy-thanksgiving-black-friday-and-cyber-monday/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:03:31 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[cyber monday]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=822</guid>
		<description><![CDATA[Dear Readers.  I wish you all a happy healthy Thanksgiving.  Be safe, have fun and enjoy your turkey.  

As I prepare to take a holiday break, I wanted to let you know how thankful and grateful I am for you and your readership this past year.  

And to my readers who are looking to Black Friday and Cyber Monday to make or break your fiscal years, I wish you much luck and customers!  My family and I will be doing our parts to stimulate the economy this year.  Thanks for hanging tough!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=822&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/25/happy-thanksgiving-black-friday-and-cyber-monday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Guest Post: Black Friday? Cyber Monday? It’s Binge Discounting All This Week by Paul Miller</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/24/guest-post-black-friday-cyber-monday-it%e2%80%99s-binge-discounting-all-this-week-by-paul-miller/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/24/guest-post-black-friday-cyber-monday-it%e2%80%99s-binge-discounting-all-this-week-by-paul-miller/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 17:36:07 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[paul miller]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=819</guid>
		<description><![CDATA[Who knows where we’ll be a year from now, but at least for this season of store and online retail bargains, the killer sales are already going on. Although there will still be big store sales this Friday and probably even bigger ones online next Monday, the big retailers already began to duke it out for the lowest prices earlier this month.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=819&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/24/guest-post-black-friday-cyber-monday-it%e2%80%99s-binge-discounting-all-this-week-by-paul-miller/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>New word of the year &#8211; &#8220;Unfriend&#8221;</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/18/new-word-of-the-year-unfriend/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/18/new-word-of-the-year-unfriend/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:04:47 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[unfriend]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[word of the year]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=817</guid>
		<description><![CDATA[For those of you naysayers who believe that social media is a fad, a toy, or something that cannot drive business robustness, engagement and ROI, I have one word for you...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=817&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/18/new-word-of-the-year-unfriend/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
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		<title>50 best multichannel direct marketing tips of 2009 (from All About ROI Magazine)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/17/50-best-multichannel-direct-marketing-tips-of-2009-from-all-about-roi-magazine/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/17/50-best-multichannel-direct-marketing-tips-of-2009-from-all-about-roi-magazine/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 17:03:01 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Catalog Marketing Tips]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[direct marketing agency]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=813</guid>
		<description><![CDATA[The November issue of All About ROI (formerly Catalog Success) Magazine is on the newsstands (if they even exist anymore).  This months cover story is 50 Best Tips of 2009.  Check out the article here.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=813&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/17/50-best-multichannel-direct-marketing-tips-of-2009-from-all-about-roi-magazine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>

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			<media:title type="html">AAROOI-50-tips</media:title>
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		<title>Win a Free One hour Social Media Consultation as Part of My One Year Anniversary Celebration</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/16/win-a-free-one-hour-social-media-consultation-as-part-of-my-one-year-anniversary-celebration/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/16/win-a-free-one-hour-social-media-consultation-as-part-of-my-one-year-anniversary-celebration/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:12:02 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=810</guid>
		<description><![CDATA[So here is a contest for you….

Guess how many blog page views I have had in the last year to win.

Winner gets a free one hour review and recommendation of either your linkedin profile, or your own social media sites.  Closest the the exact number of page views wins.  Post your answer to the comments below to win.  Contest ends 11/30/09.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=810&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/16/win-a-free-one-hour-social-media-consultation-as-part-of-my-one-year-anniversary-celebration/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
		</media:content>
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		<title>My blog is singing happy birthday to me! (and a contest to win for you!)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/11/my-blog-is-singing-happy-birthday-to-me-and-a-contest-to-win-for-you/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/11/my-blog-is-singing-happy-birthday-to-me-and-a-contest-to-win-for-you/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 21:11:45 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[treating customers right]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=797</guid>
		<description><![CDATA[Dear friends and readers.  Exactly one year ago today the Gilbert Direct Marketing blog was born.  Frankly I never expected it to take off the way it did.  I want to offer you my readers my sincerest thank you for turning this blog into one of the top rated (99th percentile, based on Grader by Hubspot) direct and social media blogs.

Your comments, both public and private have kept me going.  

So here is a contest for you.  Winner gets a free one hour review of either your linkedin profile, or your own social media sites.  Guess how many page views I have had in the last year.  Closest the the exact number of page views wins.  Post your answer to the comments below to win.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=797&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/11/my-blog-is-singing-happy-birthday-to-me-and-a-contest-to-win-for-you/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
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		<title>USPS “No 2010 Rate Increase”: The Loophole and a Call to Action</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/03/usps-%e2%80%9cno-2010-rate-increase%e2%80%9d-the-loophole-and-a-call-to-action/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/03/usps-%e2%80%9cno-2010-rate-increase%e2%80%9d-the-loophole-and-a-call-to-action/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 11:47:11 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[marketing cost reduction]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[reduce marketing expenses]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=793</guid>
		<description><![CDATA[Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter's grand statement (or was it a grandstanding statement) that there'd be no postal rate increase in 2010, there's a giant loophole. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=793&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/03/usps-%e2%80%9cno-2010-rate-increase%e2%80%9d-the-loophole-and-a-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Dear Mr. Postmaster General, you&#8217;ve started a trend&#8230; but&#8230;</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/02/dear-mr-postmaster-general-youve-started-a-trend-but/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/02/dear-mr-postmaster-general-youve-started-a-trend-but/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 13:09:49 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Catalog Marketing Tips]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[marketing cost reduction]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[postmaster general]]></category>
		<category><![CDATA[reduce marketing expenses]]></category>
		<category><![CDATA[United Sates Postal Service]]></category>
		<category><![CDATA[US Postal Service USPS mail sale]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=791</guid>
		<description><![CDATA[A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010.  We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving.  Therefore I wrote the letter below to the USPS.  I urge you to send in your own letter, or use/modify my letter to suit your needs.  The Postmaster General's Contact information is below...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=791&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/02/dear-mr-postmaster-general-youve-started-a-trend-but/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Dying to Get Your Offer (aka: dead men still get mail)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/27/dying-to-get-your-offer-aka-dead-men-still-get-mail/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/27/dying-to-get-your-offer-aka-dead-men-still-get-mail/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:54:32 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[fundraising mail]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail suppression files]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[reduce marketing expenses]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=774</guid>
		<description><![CDATA[Another kind of "do not mail" database:

Don’t mailers know they're wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=774&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/27/dying-to-get-your-offer-aka-dead-men-still-get-mail/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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		<title>Brands and the social media conversation &#8211; the statistics</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/27/brands-and-the-social-media-conversation-the-statistics/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/27/brands-and-the-social-media-conversation-the-statistics/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 13:14:59 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
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		<category><![CDATA[Social media]]></category>
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		<category><![CDATA[social media statistics]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=777</guid>
		<description><![CDATA[Being a brand today means joining the conversation about their products, NOT STARTING THE CONVERSATION.  This 2 minute video tells the story.  Your feedback is always welcomed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=777&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/27/brands-and-the-social-media-conversation-the-statistics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/26/guest-article-10-tips-for-looking-hot-on-internet-marketing-video-by-jessica-kizorek/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/26/guest-article-10-tips-for-looking-hot-on-internet-marketing-video-by-jessica-kizorek/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:24:55 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[internet video tips]]></category>
		<category><![CDATA[Jessica Kizorek]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=765</guid>
		<description><![CDATA[Preparing to be in front of a camera soon?  Follow these ten tips or risk looking like a loser on video.  Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=765&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/26/guest-article-10-tips-for-looking-hot-on-internet-marketing-video-by-jessica-kizorek/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>Kudos, an open letter (and a warning) to the USPS Postmaster General (spread this around)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/19/kudos-an-open-letter-and-a-warning-to-the-usps-postmaster-general-spread-this-around/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/19/kudos-an-open-letter-and-a-warning-to-the-usps-postmaster-general-spread-this-around/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:53:18 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct mail postal cost increases]]></category>
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		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[mailing lists]]></category>
		<category><![CDATA[marketing cost reduction]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[no postal increase in 2010]]></category>
		<category><![CDATA[postmaster general]]></category>
		<category><![CDATA[US Postal Service USPS mail sale]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=759</guid>
		<description><![CDATA[Over the years I've been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column... I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010...But along with my kudos to our Postmaster and the USPS, I also want to put them on notice...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=759&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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		<title>BREAKING NEWS: US Postal Service makes a bold statement: No 2010 postal increases!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/15/breaking-news-us-postal-service-makes-a-bold-statement-no-2010-postal-increases/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/15/breaking-news-us-postal-service-makes-a-bold-statement-no-2010-postal-increases/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 20:42:22 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[catalog marketing]]></category>
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		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
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		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=755</guid>
		<description><![CDATA[US Postal Service makes a bold statement: No 2010 postal increases!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=755&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/15/breaking-news-us-postal-service-makes-a-bold-statement-no-2010-postal-increases/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>BERNHART SURVEY: Digital &amp; direct marketing employment outlook shows improvement for 4th quarter 2009</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/13/bernhart-survey-digital-and-direct-marketing-employment-outlook-shows-improvement-for-fourth-quarter/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/13/bernhart-survey-digital-and-direct-marketing-employment-outlook-shows-improvement-for-fourth-quarter/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 14:38:01 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
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		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Bernhart Associates]]></category>
		<category><![CDATA[Jerry Bernhart]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=746</guid>
		<description><![CDATA[With the drumbeat of layoffs diminishing only faintly, the latest Bernhart Associates Quarterly Digital and Direct Marketing Employment Report shows digital and direct marketers are poised in the current fourth quarter (Q4) to add to payrolls for the third consecutive quarter.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=746&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>David Ogilvy had it right!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/08/david-ogilvy-had-it-right/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/08/david-ogilvy-had-it-right/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:55:23 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=744</guid>
		<description><![CDATA[It's time to go back to the future with David Ogilvy.  Direct vs General vs. Internet vs. Social Media.  Direct wins hands down.  Here's why...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=744&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/08/david-ogilvy-had-it-right/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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		<title>Easy, Cost Effective Internet Video Part 2 &#8211; Video search optimization and a bonus content tip</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/06/easy-cost-effectively-internet-video-part-2-video-search-optimization-and-a-bonus-content-tip/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/06/easy-cost-effectively-internet-video-part-2-video-search-optimization-and-a-bonus-content-tip/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 21:50:47 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
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		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[internet video tips]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[morevisibility.com]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Video Search Engine Optimization]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=741</guid>
		<description><![CDATA[Online video can also drive search engine results. Since I'm by no means a search expert, I reached out to Khrysti Nazzaro, director of optimized services at the search engine marketing firm MoreVisibility, for some advice.  "Videos can be powerful tools for ranking in the search engine results pages (SERPs) if your site's pages are well-optimized for them.

Consider creating a "<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=741&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Guest Post: Social media – Peeling past the hyperbole to learn valuable lessons by Carol Worthington-Levy</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/01/guest-post-social-media-peeling-past-the-hyperbole-to-learn-valuable-lessons-by-carol-worthington-levy/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/01/guest-post-social-media-peeling-past-the-hyperbole-to-learn-valuable-lessons-by-carol-worthington-levy/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:50:09 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Carol Worthington-Levy]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
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		<category><![CDATA[LENSER]]></category>
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		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=730</guid>
		<description><![CDATA[On whose scale is that either measurable or successful?  D’oh! It’s smoke and mirrors – our own industry’s media falling into the same tepid pool as the bigger media has, by expanding stories into big headlines that exaggerate, but don’t really state the truth. While I have respect for what our media is up against, I don’t respect their not culling through PR releases to find out what the real truth is before printing it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=730&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/01/guest-post-social-media-peeling-past-the-hyperbole-to-learn-valuable-lessons-by-carol-worthington-levy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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		<title>How to Easily and Cost Effectively Add Video to Your Marketing Arsenal</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/29/how-to-easily-and-cost-effectively-add-video-to-your-marketing-arsenal/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/29/how-to-easily-and-cost-effectively-add-video-to-your-marketing-arsenal/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:46:24 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Mail order marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[customer testimonials]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[effective business communication]]></category>
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		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=728</guid>
		<description><![CDATA[What Can Video Do for You?
Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot:

Beyond...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=728&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Three years and 75,000 words later&#8230;</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/23/three-years-and-75000-words-later/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/23/three-years-and-75000-words-later/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:31:24 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing agency]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[database marketing]]></category>
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		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=719</guid>
		<description><![CDATA[Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine.  Here is the anniversary article. Hope you enjoy my favorites "best of" articles referenced.   But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today's environment.

My very first column was<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=719&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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