<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The Gilbert Direct Marketing Blog</title>
	<atom:link href="http://gilbertdirectmarketing.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://gilbertdirectmarketing.wordpress.com</link>
	<description>Direct Marketing ROI: Return On Intelligence!</description>
	<lastBuildDate>Tue, 03 Nov 2009 14:18:52 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='gilbertdirectmarketing.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/bc1b6f0581d7d52718976fa5ff3e90f7?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>The Gilbert Direct Marketing Blog</title>
		<link>http://gilbertdirectmarketing.wordpress.com</link>
	</image>
			<item>
		<title>USPS “No 2010 Rate Increase”: The Loophole and a Call to Action</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/03/usps-%e2%80%9cno-2010-rate-increase%e2%80%9d-the-loophole-and-a-call-to-action/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/03/usps-%e2%80%9cno-2010-rate-increase%e2%80%9d-the-loophole-and-a-call-to-action/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 11:47:11 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[marketing cost reduction]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[reduce marketing expenses]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=793</guid>
		<description><![CDATA[Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter's grand statement (or was it a grandstanding statement) that there'd be no postal rate increase in 2010, there's a giant loophole. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=793&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/03/usps-%e2%80%9cno-2010-rate-increase%e2%80%9d-the-loophole-and-a-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Dear Mr. Postmaster General, you&#8217;ve started a trend&#8230; but&#8230;</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/11/02/dear-mr-postmaster-general-youve-started-a-trend-but/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/11/02/dear-mr-postmaster-general-youve-started-a-trend-but/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 13:09:49 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Catalog Marketing Tips]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[marketing cost reduction]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[postmaster general]]></category>
		<category><![CDATA[reduce marketing expenses]]></category>
		<category><![CDATA[United Sates Postal Service]]></category>
		<category><![CDATA[US Postal Service USPS mail sale]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=791</guid>
		<description><![CDATA[A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010.  We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving.  Therefore I wrote the letter below to the USPS.  I urge you to send in your own letter, or use/modify my letter to suit your needs.  The Postmaster General's Contact information is below...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=791&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/11/02/dear-mr-postmaster-general-youve-started-a-trend-but/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Dying to Get Your Offer (aka: dead men still get mail)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/27/dying-to-get-your-offer-aka-dead-men-still-get-mail/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/27/dying-to-get-your-offer-aka-dead-men-still-get-mail/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:54:32 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[fundraising mail]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail suppression files]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[reduce marketing expenses]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=774</guid>
		<description><![CDATA[Another kind of "do not mail" database:

Don’t mailers know they're wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=774&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/27/dying-to-get-your-offer-aka-dead-men-still-get-mail/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Brands and the social media conversation &#8211; the statistics</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/27/brands-and-the-social-media-conversation-the-statistics/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/27/brands-and-the-social-media-conversation-the-statistics/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 13:14:59 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media statistics]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=777</guid>
		<description><![CDATA[Being a brand today means joining the conversation about their products, NOT STARTING THE CONVERSATION.  This 2 minute video tells the story.  Your feedback is always welcomed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=777&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/27/brands-and-the-social-media-conversation-the-statistics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/fshZCWLxzeQ/2.jpg" medium="image" />
	</item>
		<item>
		<title>Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/26/guest-article-10-tips-for-looking-hot-on-internet-marketing-video-by-jessica-kizorek/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/26/guest-article-10-tips-for-looking-hot-on-internet-marketing-video-by-jessica-kizorek/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:24:55 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[internet video tips]]></category>
		<category><![CDATA[Jessica Kizorek]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=765</guid>
		<description><![CDATA[Preparing to be in front of a camera soon?  Follow these ten tips or risk looking like a loser on video.  Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=765&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/26/guest-article-10-tips-for-looking-hot-on-internet-marketing-video-by-jessica-kizorek/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Kudos, an open letter (and a warning) to the USPS Postmaster General (spread this around)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/19/kudos-an-open-letter-and-a-warning-to-the-usps-postmaster-general-spread-this-around/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/19/kudos-an-open-letter-and-a-warning-to-the-usps-postmaster-general-spread-this-around/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:53:18 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct mail postal cost increases]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[mailing lists]]></category>
		<category><![CDATA[marketing cost reduction]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[no postal increase in 2010]]></category>
		<category><![CDATA[postmaster general]]></category>
		<category><![CDATA[US Postal Service USPS mail sale]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=759</guid>
		<description><![CDATA[Over the years I've been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column... I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010...But along with my kudos to our Postmaster and the USPS, I also want to put them on notice...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=759&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/19/kudos-an-open-letter-and-a-warning-to-the-usps-postmaster-general-spread-this-around/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>BREAKING NEWS: US Postal Service makes a bold statement: No 2010 postal increases!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/15/breaking-news-us-postal-service-makes-a-bold-statement-no-2010-postal-increases/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/15/breaking-news-us-postal-service-makes-a-bold-statement-no-2010-postal-increases/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 20:42:22 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=755</guid>
		<description><![CDATA[US Postal Service makes a bold statement: No 2010 postal increases!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=755&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/15/breaking-news-us-postal-service-makes-a-bold-statement-no-2010-postal-increases/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>BERNHART SURVEY: Digital &amp; direct marketing employment outlook shows improvement for 4th quarter 2009</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/13/bernhart-survey-digital-and-direct-marketing-employment-outlook-shows-improvement-for-fourth-quarter/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/13/bernhart-survey-digital-and-direct-marketing-employment-outlook-shows-improvement-for-fourth-quarter/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 14:38:01 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Bernhart Associates]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jerry Bernhart]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=746</guid>
		<description><![CDATA[With the drumbeat of layoffs diminishing only faintly, the latest Bernhart Associates Quarterly Digital and Direct Marketing Employment Report shows digital and direct marketers are poised in the current fourth quarter (Q4) to add to payrolls for the third consecutive quarter.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=746&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/13/bernhart-survey-digital-and-direct-marketing-employment-outlook-shows-improvement-for-fourth-quarter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>David Ogilvy had it right!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/08/david-ogilvy-had-it-right/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/08/david-ogilvy-had-it-right/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:55:23 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=744</guid>
		<description><![CDATA[It's time to go back to the future with David Ogilvy.  Direct vs General vs. Internet vs. Social Media.  Direct wins hands down.  Here's why...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=744&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/08/david-ogilvy-had-it-right/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/Br2KSsaTzUc/2.jpg" medium="image" />
	</item>
		<item>
		<title>Easy, Cost Effective Internet Video Part 2 &#8211; Video search optimization and a bonus content tip</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/06/easy-cost-effectively-internet-video-part-2-video-search-optimization-and-a-bonus-content-tip/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/06/easy-cost-effectively-internet-video-part-2-video-search-optimization-and-a-bonus-content-tip/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 21:50:47 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[internet video tips]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[morevisibility.com]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Video Search Engine Optimization]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=741</guid>
		<description><![CDATA[Online video can also drive search engine results. Since I'm by no means a search expert, I reached out to Khrysti Nazzaro, director of optimized services at the search engine marketing firm MoreVisibility, for some advice.  "Videos can be powerful tools for ranking in the search engine results pages (SERPs) if your site's pages are well-optimized for them.

Consider creating a "<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=741&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/06/easy-cost-effectively-internet-video-part-2-video-search-optimization-and-a-bonus-content-tip/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Guest Post: Social media – Peeling past the hyperbole to learn valuable lessons by Carol Worthington-Levy</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/10/01/guest-post-social-media-peeling-past-the-hyperbole-to-learn-valuable-lessons-by-carol-worthington-levy/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/10/01/guest-post-social-media-peeling-past-the-hyperbole-to-learn-valuable-lessons-by-carol-worthington-levy/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 13:50:09 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Carol Worthington-Levy]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[LENSER]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=730</guid>
		<description><![CDATA[On whose scale is that either measurable or successful?  D’oh! It’s smoke and mirrors – our own industry’s media falling into the same tepid pool as the bigger media has, by expanding stories into big headlines that exaggerate, but don’t really state the truth. While I have respect for what our media is up against, I don’t respect their not culling through PR releases to find out what the real truth is before printing it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=730&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/10/01/guest-post-social-media-peeling-past-the-hyperbole-to-learn-valuable-lessons-by-carol-worthington-levy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>How to Easily and Cost Effectively Add Video to Your Marketing Arsenal</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/29/how-to-easily-and-cost-effectively-add-video-to-your-marketing-arsenal/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/29/how-to-easily-and-cost-effectively-add-video-to-your-marketing-arsenal/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:46:24 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Mail order marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[customer testimonials]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[effective business communication]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[internet video tips]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=728</guid>
		<description><![CDATA[What Can Video Do for You?
Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot:

Beyond...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=728&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/29/how-to-easily-and-cost-effectively-add-video-to-your-marketing-arsenal/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Three years and 75,000 words later&#8230;</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/23/three-years-and-75000-words-later/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/23/three-years-and-75000-words-later/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:31:24 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing agency]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=719</guid>
		<description><![CDATA[Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine.  Here is the anniversary article. Hope you enjoy my favorites "best of" articles referenced.   But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today's environment.

My very first column was<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=719&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/23/three-years-and-75000-words-later/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Guest Post &#8211; 7 Secrets to Scoring High on Data Card Quality</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/22/guest-post-7-secrets-to-scoring-high-on-data-card-quality/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/22/guest-post-7-secrets-to-scoring-high-on-data-card-quality/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:50:41 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Catalog Marketing Tips]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[cataloging]]></category>
		<category><![CDATA[chris demartine]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct mail list]]></category>
		<category><![CDATA[direct mail lists]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[email lists]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[mailing lists]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[nextmark]]></category>
		<category><![CDATA[telemarketing lists]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=717</guid>
		<description><![CDATA[Note from Jim. Chris DeMartine from NextMark sent me this article for review.  I liked it and decided to publish it for you.  NextMark is the premier resource for the list industry with info on over 60,000 lists.  It&#8217;s the go to site for list brokers, managers and data providers.  All direct marketers should be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=717&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/22/guest-post-7-secrets-to-scoring-high-on-data-card-quality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Welcome to 2009, the Year of Engagement, Social Marketing and Web 2.0, Part 1 &amp; 2 (updated)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/18/welcome-to-2009-the-year-of-engagement-social-marketing-and-web-2-0-part-1-2-updated/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/18/welcome-to-2009-the-year-of-engagement-social-marketing-and-web-2-0-part-1-2-updated/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 21:15:36 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[great customer service experiences]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing engagement]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=248</guid>
		<description><![CDATA[With social media strongly in play (whether you like it or not), you don’t get to choose what's said about your brand. Control of your brand image has been passed, torch-style, from the marketing department to your customers.  

Your customers are becoming more and more voracious in their pursuit of information that's not simply put forth by brands, but spread by their peers as brand advocates. Actually, it’s more like brand advocates and brand detractors. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=248&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/18/welcome-to-2009-the-year-of-engagement-social-marketing-and-web-2-0-part-1-2-updated/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Social Media Rules (of engagement) To Live By</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/17/social-media-rules-of-engagement-to-live-by/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/17/social-media-rules-of-engagement-to-live-by/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 20:48:16 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[effective business communication]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=643</guid>
		<description><![CDATA[Over in the linkedin group I manage, (Direct Marketing Questions &#38; Answers), we've been having a discussion on the zig vs. zag nature of direct marketing and social media.

In essence, the theory is this: with everybody zigging towards social media these days, does that leave a giant hole (translation: opportunity) for traditional direct marketing to be used to engage customers and prospects?    It's been a spirited discussion so far.  And I firmly believe that traditional direct marketing (integrated with the web) presents such an opportunity in a zigzag market.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=643&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/17/social-media-rules-of-engagement-to-live-by/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Customer service now!!! The convergence of customer service and social media (and a moral)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/15/customer-service-now-the-convergence-of-customer-service-and-social-media-and-a-moral/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/15/customer-service-now-the-convergence-of-customer-service-and-social-media-and-a-moral/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 11:59:32 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[effective business communication]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[great customer service experiences]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=712</guid>
		<description><![CDATA[There’s just too much prime opportunity online — e.g.,  Facebook, Twitter, YouTube, blogs, etc. — for brands to get dinged when they screw up. In the few weeks I've been back from vacation, I’ve been thinking about this as I go about my day-to-day dealings with companies.

Twice in the last few weeks I’ve gotten dinged: once by a salesman and once by a so-called customer service rep (CSR). But helping to restore my faith in our industry, I also recently had a fantastic customer service experience as well.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=712&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/15/customer-service-now-the-convergence-of-customer-service-and-social-media-and-a-moral/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Bernhart Survey Reveals New Data On Direct Marketing Unemployment</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/09/bernhart-survey-reveals-new-data-on-direct-marketing-unemployment/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/09/bernhart-survey-reveals-new-data-on-direct-marketing-unemployment/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 12:56:40 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Bernhart Associates]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jerry Bernhart]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=703</guid>
		<description><![CDATA[Here is a grim look at the realities of employment in the direct marketing industry - From a survey done by Bernhart Associates.  In a nutshell, what this survey doesn't state is simple.... If you are employed in this economy, do everything you can to stay employed.  Work harder, longer, smarter, get "win's" on the board and in general make your self indispensable!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=703&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/09/bernhart-survey-reveals-new-data-on-direct-marketing-unemployment/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Just how powerful is social media?  Some amazing stats!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/09/02/just-how-powerful-is-social-media-some-amazing-stats/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/09/02/just-how-powerful-is-social-media-some-amazing-stats/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 00:04:58 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media statistics]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=686</guid>
		<description><![CDATA[Just how powerful is social media?  I can't wait to hear your comments on these stats and facts about social media.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=686&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/09/02/just-how-powerful-is-social-media-some-amazing-stats/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/D08URtovG5s/2.jpg" medium="image" />
	</item>
		<item>
		<title>Social Media and the United Breaks Guitars Video &#8211; A Cautionary Tale for ALL marketers</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2009/08/31/social-media-and-the-united-breaks-guitars-video-a-cautionary-tale-for-all-marketers/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2009/08/31/social-media-and-the-united-breaks-guitars-video-a-cautionary-tale-for-all-marketers/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 03:12:14 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[call center training]]></category>
		<category><![CDATA[direct marketing consultant]]></category>
		<category><![CDATA[direct marketing management]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[effective business communication]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[great customer service experiences]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order management]]></category>
		<category><![CDATA[promoting yourself]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[united breaks guitars on youtube]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=671</guid>
		<description><![CDATA[For the last year I’ve been saying — screaming actually — that companies better have their acts together, otherwise they're sitting ducks in this new age of customer centricity. If your customer service, products and brand image aren't all buttoned up, you risk getting skewered on the internet, i.e., the people's media.

The video I'm referring to is really amazing to see. Here's the story behind it: United Airline's baggage handlers break a passenger’s guitar, and the next thing you know 5.3 million people hear about it in a catchy, four-minute ditty on YouTube. Viralocity at its finest (and scariest).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&blog=5476489&post=671&subd=gilbertdirectmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2009/08/31/social-media-and-the-united-breaks-guitars-video-a-cautionary-tale-for-all-marketers/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/5YGc4zOqozo/2.jpg" medium="image" />

		<media:content url="http://img.youtube.com/vi/h-UoERHaSQg/2.jpg" medium="image" />
	</item>
	</channel>
</rss>