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	<title>The Gilbert Direct Marketing Blog</title>
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		<title>The Gilbert Direct Marketing Blog</title>
		<link>http://gilbertdirectmarketing.wordpress.com</link>
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		<item>
		<title>The 9 Immutable Laws of Social Media Marketing &#8211; Presentation from #DMA2011</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/10/21/the-9-immutable-laws-of-social-media-marketing-presentation-from-dma2011/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/10/21/the-9-immutable-laws-of-social-media-marketing-presentation-from-dma2011/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 15:20:33 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[9 immutable laws of social media marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1111</guid>
		<description><![CDATA[On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition.  Here is the deck from that presentation.  I have some video and pictures I will clean up and post next.  Feel free to pass this presentation on. The 9 Immutable [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1111&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Social Media for Non-Profit and other Marketers presentation for the Florida Direct Marketing Association</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/08/19/social-media-for-non-profit-and-other-marketers-presentation-for-the-florida-direct-marketing-association/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/08/19/social-media-for-non-profit-and-other-marketers-presentation-for-the-florida-direct-marketing-association/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 03:17:57 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[non profit marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1101</guid>
		<description><![CDATA[On Thursday 8/18/2011, I spoke at the Florida Direct Marketing Association&#8217;s annual Non-Profit Summit.  The subject, &#8220;Social Media for fun and Profit&#8221;.  Here is a the presentation for your review Fdma presentation social media non profit 8-18/- View more presentations from Gilbert Direct Marketing, Inc. Filed under: direct marketing, Social media Tagged: linkedin, non profit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1101&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>These two presentations on Social Media made it to the homepage of slideshare.net.</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/06/07/these-two-presentations-on-social-media-made-it-to-the-homepage-of-slideshare-net/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/06/07/these-two-presentations-on-social-media-made-it-to-the-homepage-of-slideshare-net/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 18:40:04 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook engagement]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[Jim Gilbert Direct Marketing]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1086</guid>
		<description><![CDATA[I love it when a plan comes together.  On Friday and today my presentations made it up to the top of slideshare.net&#8217;s home page.  Check them out: &#160; Facebook: Breaking the Sales and Engagement Myth http://www.slideshare.net/slideshow/embed_code/6652163 View more presentations from Gilbert Direct Marketing, Inc. The 9 Immutable Laws of Social Media Marketing http://www.slideshare.net/slideshow/embed_code/3240767 View more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1086&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Yours Truly quoted in the USPS&#8217;s Deliver Magazine on direct mail testing for The Fresh Diet</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/05/16/yours-truly-quoted-in-the-uspss-deliver-magazine-on-direct-mail-testing-for-the-fresh-diet/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/05/16/yours-truly-quoted-in-the-uspss-deliver-magazine-on-direct-mail-testing-for-the-fresh-diet/#comments</comments>
		<pubDate>Mon, 16 May 2011 13:04:13 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Catalog Marketing Tips]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[The Fresh Diet]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1079</guid>
		<description><![CDATA[Despite my love/hate relationship with the US Post Office I still get quoted from time to time.  Check out this quote about how I built The Fresh Diet&#8217;s direct mail program. Filed under: Catalog Marketing Tips, direct marketing, mail order Tagged: direct mail, direct marketing, linkedin, mail order, The Fresh Diet<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1079&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Blog Talk Radio interviews The Fresh Diets CEO and myself</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/03/22/blog-talk-radio-interviews-the-fresh-diets-ceo-and-myself/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/03/22/blog-talk-radio-interviews-the-fresh-diets-ceo-and-myself/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 18:18:14 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1063</guid>
		<description><![CDATA[Last week, Blog talk Radio interviewed myself and CEO Zalmi Duchman of The Fresh Diet on our social media successes.  Here is the interview in its entirety&#8230; http://www.blogtalkradio.com/socialmediafortheceo/2011/03/18/social-media-and-the-fresh-diet-with-ceo-zalmi-duchman Filed under: direct marketing<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1063&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/03/22/blog-talk-radio-interviews-the-fresh-diets-ceo-and-myself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
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		<title>Follow up: A tale of two CompUSA&#8217;s, extended warranties and the great social media bully pulpit</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/03/13/follow-up-a-tale-of-two-compusas-extended-warranties-and-the-great-social-media-bully-pulpit/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/03/13/follow-up-a-tale-of-two-compusas-extended-warranties-and-the-great-social-media-bully-pulpit/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 17:32:43 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[CompUSA]]></category>
		<category><![CDATA[extended warranties]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[product return strategies]]></category>
		<category><![CDATA[Product warranties]]></category>
		<category><![CDATA[warrantiy]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1056</guid>
		<description><![CDATA[Two weeks ago in my blog (article here), I totally skewered CompUSA and their warranty company (found out it’s Assurant Solutions) for not doing the right thing and honoring the extended warranty I purchased for an HDTV. Within days of publishing that article, pushing it out to my Facebook, Plaxo, Twitter connections and posting it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1056&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/03/13/follow-up-a-tale-of-two-compusas-extended-warranties-and-the-great-social-media-bully-pulpit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
		</media:content>

		<media:content url="http://gilbertdirectmarketing.files.wordpress.com/2011/03/tv.gif?w=224" medium="image">
			<media:title type="html">TV</media:title>
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		<title>Paid Product Warranties: Two Marketing Case Studies one good and one horror story</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/03/01/paid-product-warranties-two-marketing-case-studies-one-good-and-one-horror-story/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/03/01/paid-product-warranties-two-marketing-case-studies-one-good-and-one-horror-story/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 05:30:03 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[CRM]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1050</guid>
		<description><![CDATA[UPDATE: Right after this article was published, I got a call from someone at CompUSA.  They told me two things. 1. That the CompUSA I was writing about was out of business and the NEW CompUSA would never treat customers with warranty issues so shabbily. 2. That they had made arrangements for me to get [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1050&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/03/01/paid-product-warranties-two-marketing-case-studies-one-good-and-one-horror-story/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
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		<title>Your company&#8217;s product guarantee policy: reducing the barriers to purchasing</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/03/01/your-companys-product-guarantee-policy-reducing-the-barriers-to-purchasing/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/03/01/your-companys-product-guarantee-policy-reducing-the-barriers-to-purchasing/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 05:26:25 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Product warranties]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1048</guid>
		<description><![CDATA[Some years ago I worked for a clothing cataloger that offered a no strings attached, lifetime money back guarantee.  Occasionally we received a tattered well used article of clothing back 2-3 years later, but mostly the guarantee worked for us.  We were pioneering organic fiber fashion and as a company wanted to do everything we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1048&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/03/01/your-companys-product-guarantee-policy-reducing-the-barriers-to-purchasing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
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		<title>Florida Direct Marketing Association Presentation on Facebook</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/01/21/florida-direct-marketing-association-presentation-on-facebook/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/01/21/florida-direct-marketing-association-presentation-on-facebook/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 14:00:24 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook engagement]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[Jim Gilbert Direct Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[The Fresh Diet]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1041</guid>
		<description><![CDATA[This is the latest presentation I did for the Florida Direct Marketing Association.  Entitled Facebook: Breaking the Sales and Engagement Myth, it is a case study on how The Fresh Diet builds engagement, trust and sales on their Facebook page.  We had over 100 people in attendence, once again for the 2nd time in 3 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1041&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/01/21/florida-direct-marketing-association-presentation-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">jimdirect</media:title>
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		<title>BERNHART ASSOCIATES’ EMPLOYMENT Q1 SURVEY RELEASED:  2011 STARTS OFF STRONG; DIRECT MARKETING HIRING TO REBOUND</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/01/19/bernhart-associates%e2%80%99-employment-q1-survey-released-2011-starts-off-strong-direct-marketing-hiring-to-rebound/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/01/19/bernhart-associates%e2%80%99-employment-q1-survey-released-2011-starts-off-strong-direct-marketing-hiring-to-rebound/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:29:42 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[e-commerce marketing]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[Jerry Bernhart]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1038</guid>
		<description><![CDATA[Layoffs, Hiring Freezes Hit Multi-Year Lows Owatonna, MN, January 18, 2011—Digital and direct marketers are planning a surge in hiring this winter with agencies leading the way, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report for the first quarter of 2011. “I expected a bounce, but nothing like this, which is very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1038&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/01/19/bernhart-associates%e2%80%99-employment-q1-survey-released-2011-starts-off-strong-direct-marketing-hiring-to-rebound/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>How to Mess Up a Perfectly Good Customer Experience</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2011/01/11/how-to-mess-up-a-perfectly-good-customer-experience/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2011/01/11/how-to-mess-up-a-perfectly-good-customer-experience/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 15:43:54 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[business communications]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[great customer service experiences]]></category>
		<category><![CDATA[Jim Gilbert]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[treating customers right]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1033</guid>
		<description><![CDATA[As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it&#8217;s very easy for a company to wind up getting skewered via social media. But all isn&#8217;t the same out there. I come across businesses daily who don’t have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1033&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2011/01/11/how-to-mess-up-a-perfectly-good-customer-experience/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jimdirect</media:title>
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		<title>Does humor belong in business?</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/12/21/does-humor-belong-in-business/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/12/21/does-humor-belong-in-business/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 17:46:21 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[effective business communication]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[great customer service experiences]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[treating customers right]]></category>
		<category><![CDATA[viral video]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1027</guid>
		<description><![CDATA[Folks, business is serious business! I’ve worked for too many companies who took themselves way too seriously.  And why not be serious – its important work bringing great products to consumers, right? Wrong!  Given the growth of social media and its ability to put a human face on your companies business, its time to have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1027&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>How Integrating Social Media Into its Marketing Mix Brought The Fresh Diet Success</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/10/25/how-integrating-social-media-into-its-marketing-mix-brought-the-fresh-diet-success/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/10/25/how-integrating-social-media-into-its-marketing-mix-brought-the-fresh-diet-success/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 23:03:42 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Social media]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1022</guid>
		<description><![CDATA[By Melissa Campanelli, from eMarketing and Commerce Magazine Integrating social media into its marketing mix has helped drive revenue for The Fresh Diet, a gourmet diet delivery service established in 2005 that delivers freshly prepared meals and two snacks directly to its clients’ doors each day. The Fresh Diet&#8217;s newly redesigned website makes it easy for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1022&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2010/10/25/how-integrating-social-media-into-its-marketing-mix-brought-the-fresh-diet-success/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>The Postal Direct Mail Nightmare Continues: BREAKING NEWS: USPS Appeals Exigency Rate Case</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/10/22/the-postal-direct-mail-nightmare-continues-breaking-news-usps-appeals-exigency-rate-case/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/10/22/the-postal-direct-mail-nightmare-continues-breaking-news-usps-appeals-exigency-rate-case/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 16:23:37 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Catalog Marketing Tips]]></category>
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		<category><![CDATA[US Postal Service USPS mail sale]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[USPS Exigent Rate Case]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1018</guid>
		<description><![CDATA[Note: this just in from our good friends at ACMA October 22, 2010&#160; Special Bulletin: USPS Appeals Exigency Rate Case &#160; &#160; Dear Catalogers, Suppliers &#38; Others With Catalog Interests:&#160; While mailers were still rejoicing over the victory on the exigency rate case, the USPS filed a lawsuit today in the U.S. Court of Appeals [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1018&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2010/10/22/the-postal-direct-mail-nightmare-continues-breaking-news-usps-appeals-exigency-rate-case/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>The Direct Mail Myth Busting Continues.“preferential attitudes on trustworthiness of mail strengthened for consumer respondents in all age groups from 2008 to 2010”. Take that you naysayers!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/10/21/the-direct-mail-myth-busting-continues-%e2%80%9cpreferential-attitudes-on-trustworthiness-of-mail-strengthened-for-consumer-respondents-in-all-age-groups-from-2008-to-2010%e2%80%9d-take-that-you-nays/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/10/21/the-direct-mail-myth-busting-continues-%e2%80%9cpreferential-attitudes-on-trustworthiness-of-mail-strengthened-for-consumer-respondents-in-all-age-groups-from-2008-to-2010%e2%80%9d-take-that-you-nays/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 01:13:07 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1014</guid>
		<description><![CDATA[My good friend and fellow direct marketer Evelyn Milardo posted this on Linkedin.  Some great and surprising stats about direct mail vs online here: Young adults strongly prefer Offline to Online sources for marketing offers reveals Epsilon’s ICOM 2010 North American Research. Depending on the product category, the survey results Show 2-1 and 3-1 offline [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1014&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2010/10/21/the-direct-mail-myth-busting-continues-%e2%80%9cpreferential-attitudes-on-trustworthiness-of-mail-strengthened-for-consumer-respondents-in-all-age-groups-from-2008-to-2010%e2%80%9d-take-that-you-nays/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>The Postal Rate Commission (PRC) Denies Exigent Postage Rate Increase … Big !@#$ Deal</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/10/12/the-postal-rate-commission-prc-denies-exigent-postage-rate-increase-%e2%80%a6-big-deal/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/10/12/the-postal-rate-commission-prc-denies-exigent-postage-rate-increase-%e2%80%a6-big-deal/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 19:25:10 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=1008</guid>
		<description><![CDATA[Recently, The Postal Rate Commission denied the US Postal Service an exigent postage increase.

So, OK, now what?

So, Direct marketers aren't getting slammed with another 5 percent-plus postage rate increase in January. Big whoop-de-doo. Postage is still the biggest expense in all my clients’ mail campaigns. And the cost of mailing vs. the risk of the unknown is still the biggest reason marketers shy away from the direct mail channel.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=1008&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>BREAKING (GOOD) NEWS: postal-regulatory-commission-denies-exigent-rate-increases</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/09/30/good-news-httpwww-dmnews-compostal-regulatory-commission-denies-exigent-rate-increasesarticle180018dcmpemc-dmn_imktingnewsdaily/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/09/30/good-news-httpwww-dmnews-compostal-regulatory-commission-denies-exigent-rate-increasesarticle180018dcmpemc-dmn_imktingnewsdaily/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 16:40:31 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[cataloging]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=999</guid>
		<description><![CDATA[The Postal Regulatory Commission Denied the Postal increase.  Read about it here

http://www.dmnews.com/postal-regulatory-commission-denies-exigent-rate-increases/article/180018/?DCMP=EMC-DMN_iMktingNewsDaily<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=999&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2010/09/30/good-news-httpwww-dmnews-compostal-regulatory-commission-denies-exigent-rate-increasesarticle180018dcmpemc-dmn_imktingnewsdaily/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>FAIL: As an online marketer I applaud the US Postal Service for it&#8217;s Exigent Rate Case. Read my letter to them</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/09/28/fail-as-an-online-marketer-i-applaud-the-us-postal-service-for-its-exigent-rate-case-read-my-letter-to-them/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/09/28/fail-as-an-online-marketer-i-applaud-the-us-postal-service-for-its-exigent-rate-case-read-my-letter-to-them/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 16:32:45 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=990</guid>
		<description><![CDATA[Dear Mr. Postmaster General and the honorable members of the Postal Regulatory Commission,

As an online marketer, I want to thank you. I cannot wait until you raise postage rates come January. Now some people may not agree with me, but I applaud your efforts to consistently raise postage rates.  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=990&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2010/09/28/fail-as-an-online-marketer-i-applaud-the-us-postal-service-for-its-exigent-rate-case-read-my-letter-to-them/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>From Politico and SEN. SUSAN COLLINS: Rate hikes won&#8217;t help Postal Service!</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/09/23/from-politico-and-sen-susan-collins-rate-hikes-wont-help-postal-service/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/09/23/from-politico-and-sen-susan-collins-rate-hikes-wont-help-postal-service/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 13:42:10 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[direct marketing]]></category>
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		<category><![CDATA[Senator Susan Collins]]></category>
		<category><![CDATA[US Postal Service USPS mail sale]]></category>

		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=987</guid>
		<description><![CDATA[if you are in the direct mail business, or you ship packages via the USPS (also known as The US Postal Service), read this article now from Senator Susan Collins and as published on Politico.  Click here for the story (and a definition of what Exigent Circumstances SHOULD mean to the band of thieves called Postal Rate Commission<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=987&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://gilbertdirectmarketing.wordpress.com/2010/09/23/from-politico-and-sen-susan-collins-rate-hikes-wont-help-postal-service/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>A 3,500% increase in fans/likes, engagement and sales on Facebook?  (a case study)</title>
		<link>http://gilbertdirectmarketing.wordpress.com/2010/09/13/a-3500-increase-in-fanslikes-engagement-and-sales-on-facebook-a-case-study/</link>
		<comments>http://gilbertdirectmarketing.wordpress.com/2010/09/13/a-3500-increase-in-fanslikes-engagement-and-sales-on-facebook-a-case-study/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 20:04:44 +0000</pubDate>
		<dc:creator>Jim Gilbert</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Gilbert Direct Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
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		<category><![CDATA[The Fresh Diet]]></category>
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		<guid isPermaLink="false">http://gilbertdirectmarketing.wordpress.com/?p=983</guid>
		<description><![CDATA[When I first started marketing via social media, I didn’t understand Facebook. A blog was the central focus of my social media programs. I’d create a blog post and push it out via Facebook and other social media channels. And that worked well at driving traffic to my blog. As for engagement with my readers, I got some comments back, even some people interacting with each other on occasion, but nothing earth-shattering.  But about a year ago, I found the key that unlocked the Facebook engagement factor. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gilbertdirectmarketing.wordpress.com&amp;blog=5476489&amp;post=983&amp;subd=gilbertdirectmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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