Comments for The Gilbert Direct Marketing Blog

Comment on The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011 by Blackcode Advertising Ltd

Blackcode Advertising Ltd — Mon, 13 Aug 2012 09:15:19 +0000

I like the presentation especially
•Time spent on site = engagement
•Engagement = Sales
•Sales + Engagement = Advocacy

Building trust and involvement is another factor in social media marketing

Comment on Social Media for Non-Profit and other Marketers presentation for the Florida Direct Marketing Association by directsalesmarketing

directsalesmarketing — Thu, 12 Jul 2012 10:56:06 +0000

Social media as you said is real fun and can gain more profit by getting more customers through your followers. You are the manager, so one can avoid bad comments!

Comment on The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011 by Liam Duffy

Liam Duffy — Wed, 25 Jan 2012 01:13:33 +0000

Im really glad this presentation exists because it reinforces that social media is about customer interaction, retention, service and loyalty. Not primarily a sales platform. I hope more people take note of this and start to plan how they can service their customers using it. Its also not a tool for every business which some need to recognise.
Thanks for sharing.

Comment on The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011 by Jim Gilbert

Jim Gilbert — Wed, 26 Oct 2011 03:16:19 +0000

My pleasure Judith,

Jim

Comment on The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011 by Judith

Judith — Wed, 26 Oct 2011 02:22:28 +0000

Thanks for sharing this valuable resource. I’ll be sharing these insights with my team. Can’t wait for your photos and vids.

Comment on The ‘Death’ of Direct Mail and Catalogs by Jim Gilbert

Jim Gilbert — Sun, 15 May 2011 13:27:01 +0000

No problem Ed. Go for it

Comment on The ‘Death’ of Direct Mail and Catalogs by ed gotta

ed gotta — Mon, 09 May 2011 13:48:09 +0000

jim –

i’d like permission to repost this on my company’s website. would you be so kind? you are right on here. been listening to the death nell of direct mail for a decade!

ed gotta

Comment on Your company’s product guarantee policy: reducing the barriers to purchasing by Mark Ryan

Mark Ryan — Sun, 24 Apr 2011 14:04:09 +0000

Jim,

I had to respond – great post. I couldn’t agree more. I have worked for people in my past who refused to stand behind their product. It is twice as aweful when you opporate a service business. In fact, I used to sell for a lettershop/mailer that would not allow the reps to commit a mailing date to their customers! And would offer nothing in return when client projects went out late. That made it incredibly hard to retain clients.

Always make a guarantee – and make it stick!

Mark Ryan
wwwdotdirectmailsecretsdotnet

Comment on Guest Post: Debunking the Myth of Trees vs. Direct Mail by direct mail

direct mail — Tue, 05 Apr 2011 05:34:26 +0000

I am pleased to read this. As the owner of a direct mail and variable data printing company myself, I sometimes feel guilty about the amount of paper we use. Reading this puts me at ease a little bit. Thanks!

Comment on Paid Product Warranties: Two Marketing Case Studies one good and one horror story by Michael Claire

Michael Claire — Fri, 18 Mar 2011 23:11:53 +0000

Jim,

Superb article. I feel sorry for all those people who still don’t understand the awesome, democratized power of social networks.

Of course, I retweeted as well. Thanks.

Comment on Does humor belong in business? by Danny Stevenson

Danny Stevenson — Wed, 16 Mar 2011 17:17:51 +0000

I couldn’t agree with you more Jim. I encourage my employees to have fun at work. I want them to enjoy being at the office almost as much as they enjoy being at home. That way they will be more productive and more “in to” what they do.

Comment on Follow up: A tale of two CompUSA’s, extended warranties and the great social media bully pulpit by Jim Gilbert

Jim Gilbert — Mon, 14 Mar 2011 17:12:27 +0000

Chris, you might have missed my point. This was an intermittent issue. It started about 6 months after I purchased the TV The sound went on and off. I purchased the extended warranty and followed their instructions to the letter, which included having 3 different companies try to fix it.

At the end of the day, I don’t like internet bullies either, but I also believe in justice.

Comment on Follow up: A tale of two CompUSA’s, extended warranties and the great social media bully pulpit by Chris

Chris — Mon, 14 Mar 2011 15:22:01 +0000

This story is great but too many bloggers now believe they can be bullies on the internet.

If the TV was bad from day one, return it. Cardinal rule of buying anything today. DO NOT WAIT.

#Winning

Comment on How These Call Center Training Techniques Can Increase Your Call-Center Conversions by Chrystal

Chrystal — Mon, 28 Feb 2011 20:22:04 +0000

This is great advice for any call center… A nice quick little read as well. Thank you!

Comment on How Integrating Social Media Into its Marketing Mix Brought The Fresh Diet Success by Stephen Gaul

Stephen Gaul — Mon, 28 Feb 2011 16:04:20 +0000

Great blog!, My wife and I have been in the direct marketing business with Prepaid Legal for over 9 years and I just recently started a blog and have alot to learn. I learned alot while reading your blog. thanks and keep up the good work.
sincerely
Stephen Gaul

Comment on Does humor belong in business? by Jacqueline Teo

Jacqueline Teo — Sat, 05 Feb 2011 16:02:45 +0000

Yes! Humor does belong to business, at least in my business.

Comment on How to Mess Up a Perfectly Good Customer Experience by Allen Bredeson

Allen Bredeson — Tue, 11 Jan 2011 16:50:03 +0000

Great post here Jim!

Its amazing that companies in the service industry that can only survive with happy customers still think that they are able to push the customer around and make them submit to how they want to do business. In the new world the pull of social media is king and the power has shifted to the customer. If you want people to keep walking in the door you better make darn well sure they are happy when they walk out.

I’d be curious to see how this theater does going forward and see if they start to shift their focus a bit towards the customer. Sounds to me like they need to start monitoring social media and do a few customer satisfaction surveys to make sure that they’re making their customers happy.

Looking forward to reading further posts from you.

Allen

Comment on Does humor belong in business? by Jim Gilbert

Jim Gilbert — Tue, 11 Jan 2011 15:45:39 +0000

Now that is funny!

Comment on Does humor belong in business? by bizantics

bizantics — Thu, 06 Jan 2011 19:20:22 +0000

Does humor belong in business? Is that a JOKE???

Comment on Guest Post: Debunking the Myth of Trees vs. Direct Mail by Kate

Kate — Fri, 10 Dec 2010 12:18:13 +0000

Nice post.
We have also moved our company ahead from printing company to green printing company by using green power to meet all our electricity needs for commercial printing.