The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011

On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition.  Here is the deck from that presentation.  I have some video and pictures I will clean up and post next.  Feel free to pass this presentation on. The 9 Immutable [...]

Social Media for Non-Profit and other Marketers presentation for the Florida Direct Marketing Association

On Thursday 8/18/2011, I spoke at the Florida Direct Marketing Association’s annual Non-Profit Summit.  The subject, “Social Media for fun and Profit”.  Here is a the presentation for your review Fdma presentation social media non profit 8-18/- View more presentations from Gilbert Direct Marketing, Inc.

These two presentations on Social Media made it to the homepage of slideshare.net.

I love it when a plan comes together.  On Friday and today my presentations made it up to the top of slideshare.net’s home page.  Check them out:   Facebook: Breaking the Sales and Engagement Myth http://www.slideshare.net/slideshow/embed_code/6652163 View more presentations from Gilbert Direct Marketing, Inc. The 9 Immutable Laws of Social Media Marketing http://www.slideshare.net/slideshow/embed_code/3240767 View more [...]

Follow up: A tale of two CompUSA’s, extended warranties and the great social media bully pulpit

Two weeks ago in my blog (article here), I totally skewered CompUSA and their warranty company (found out it’s Assurant Solutions) for not doing the right thing and honoring the extended warranty I purchased for an HDTV. Within days of publishing that article, pushing it out to my Facebook, Plaxo, Twitter connections and posting it [...]

Florida Direct Marketing Association Presentation on Facebook

This is the latest presentation I did for the Florida Direct Marketing Association.  Entitled Facebook: Breaking the Sales and Engagement Myth, it is a case study on how The Fresh Diet builds engagement, trust and sales on their Facebook page.  We had over 100 people in attendence, once again for the 2nd time in 3 [...]

How to Mess Up a Perfectly Good Customer Experience

As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it’s very easy for a company to wind up getting skewered via social media. But all isn’t the same out there. I come across businesses daily who don’t have [...]

Does humor belong in business?

Folks, business is serious business! I’ve worked for too many companies who took themselves way too seriously.  And why not be serious – its important work bringing great products to consumers, right? Wrong!  Given the growth of social media and its ability to put a human face on your companies business, its time to have [...]

How Integrating Social Media Into its Marketing Mix Brought The Fresh Diet Success

By Melissa Campanelli, from eMarketing and Commerce Magazine Integrating social media into its marketing mix has helped drive revenue for The Fresh Diet, a gourmet diet delivery service established in 2005 that delivers freshly prepared meals and two snacks directly to its clients’ doors each day. The Fresh Diet’s newly redesigned website makes it easy for [...]

A 3,500% increase in fans/likes, engagement and sales on Facebook? (a case study)

When I first started marketing via social media, I didn’t understand Facebook. A blog was the central focus of my social media programs. I’d create a blog post and push it out via Facebook and other social media channels. And that worked well at driving traffic to my blog. As for engagement with my readers, I got some comments back, even some people interacting with each other on occasion, but nothing earth-shattering. But about a year ago, I found the key that unlocked the Facebook engagement factor.

What Multichannel, Direct and Ecommerce Marketers Can Learn From the Way Old-School Retailers Do Business

This week I want to tell you a story, and pay tribute to a local businessperson who recently passed away.
So Why Am I Telling You This?
Think about your company: Do you know your customers by name, or are you just a nameless, faceless entity that people buy product from? How about your staff. Are they, especially your customer service reps (CSRs), connected to your customers? Via how many touchpoints?