The Postal Regulatory Commission Denied the Postal increase. Read about it here
http://www.dmnews.com/postal-regulatory-commission-denies-exigent-rate-increases/article/180018/?DCMP=EMC-DMN_iMktingNewsDaily
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(update: even 5 year olds are getting into the act. Friday I was at Best Buy and overheard the following, “But Daddy, it’s Black Friday… Pleeeeeeeease get it for me before the price goes up!”)
Friends and readers: I hope you all had a happy and safe Thanksgiving. I also hope you had a great Black Friday and a killer Cyber Monday despite our current economic circumstances.
I seem to remember not too long ago when Black Friday was…
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Part of that presentation dealt with improving Web marketing. Many e-commerce Web sites are good at taking orders, but not so good at capturing prospects.
Thus the goal of this series, which I’m calling “You Lost Me There,” is to help you get more of the people who visit your Web site to raise their hands and request to continue the dialogue with you. You want these people in your database, as they’ve expressed some level of interest in your products.
That said, here are three tips to optimize online sales:
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As we near the end of the first decade of the new century (time flies right?), the direct marketing business is caught in a war that’s being played out on many fronts.
Let me put this in perspective for you: If you study history, you’ll see that at the turn of every new century comes great change. However, great change is often preceded by great turmoil. Whether it was the Industrial Revolution of the 19th century or the buildup to World War I and the Great Depression in the early 20th century, change, as they say, is gonna come.
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Why do catalogs fail? The answer is deceptively simple, while the remedy is not.
Most catalogs fail because they walk away from the basics; they ignore the elementary economic analyses necessary to properly measure and control the business. Read on
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With response rates down and expenses up, now is a great time for you to look at alternative ways to acquire customers and even lower your customer acquisition costs… You’d be surprised at how many other companies there are out there with products that have an affinity to yours and that would be open to a marketing partnership.
Here are some examples of the types of programs you can set up
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The Do Not Call bill in front of the FL House is off the schedule for now. Thanks. Please keep the pressure up on FL lawmakers. Furthermore, Do Not Mail proposals would not save trees. Nearly all paper used for advertising mail is generated from sustainably managed forests where trees are planted, harvested and re-planted solely for the use of paper and wood products. More info…
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For those naysayers who say direct mail should be legislated out of existence, read the FACTS here. (here is a hint, it’s about jobs, and revenue to the economy!
http://www.mailmovesamerica.org/index.php
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