We’re on a mission to create the best direct marketing education forum on Linkedin

3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
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Florida Direct Marketing Association & Jim Gilbert: The Second Half… Meet or beat your 2009 estimates & look like a superstar!

Jim Gilbert and the FDMA e are please to announce another great learning opportunity for you on June 18th.

The Second Half: Meet or beat your 2009 estimates and look like a superstar!

Thursday, June 18, 2009

Jim Gilbert and the Florida Direct Marketing Association are pleased to announce…

Business Networking in the 21st Century

Come join us for lunch January 15th for an informative session on how to build your personal brand using web 2.0 online techniques with Jim Gilbert, CEO of Gilbert Direct Marketing. In a world where the average…

Read more at The Florida Direct Marketing Association http://www.fdma.org

Perchance to Dream (of New Customers and Untapped Riches)

Last night I had a dream… I had a vision of many customers. Not just any customers, but the most coveted buyers of them all…mail order buyers!

And behold, they bought often and recently, and liked to purchase many products at a time. They loved these products so much that they would never consider returning them. They liked to purchase in a specific category – they were niche buyers. A plentiful niche that was easily identifiable, a specific targeted market – the lowest hanging fruit from the tree!

“Bailout” is the new, “free”!

This just in: According to 2 independent sources, Forestry and Saturn Research, the word “bailout” has overtaken “free” as the most used marketing term.

According to Saturn Research, “The term FREE, for many years reigned supreme as the most important response compelling tool a marketer could use. But no longer! Now that the word “bailout has entered our national lexicon it has been used to the point of beating out it’s competition on an order of 2:1 this holiday season.”