A baker’s dozen creative ideas make your catalog more responsive.

Reblogged from Worthington-Levy CreativeShare: It’s said that “enough drops of water can become a river”. That’s true in your catalog effort too. Every little step you do to make your catalog more successful will add up. With perseverance and great product, and utilizing the following ideas, you can get a river of sales flowing into [...]

The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011

On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition.  Here is the deck from that presentation.  I have some video and pictures I will clean up and post next.  Feel free to pass this presentation on. The 9 Immutable [...]

Social Media for Non-Profit and other Marketers presentation for the Florida Direct Marketing Association

On Thursday 8/18/2011, I spoke at the Florida Direct Marketing Association’s annual Non-Profit Summit.  The subject, “Social Media for fun and Profit”.  Here is a the presentation for your review Fdma presentation social media non profit 8-18/- View more presentations from Gilbert Direct Marketing, Inc.

These two presentations on Social Media made it to the homepage of slideshare.net.

I love it when a plan comes together.  On Friday and today my presentations made it up to the top of slideshare.net’s home page.  Check them out:   Facebook: Breaking the Sales and Engagement Myth http://www.slideshare.net/slideshow/embed_code/6652163 View more presentations from Gilbert Direct Marketing, Inc. The 9 Immutable Laws of Social Media Marketing http://www.slideshare.net/slideshow/embed_code/3240767 View more [...]

Yours Truly quoted in the USPS’s Deliver Magazine on direct mail testing for The Fresh Diet

Despite my love/hate relationship with the US Post Office I still get quoted from time to time.  Check out this quote about how I built The Fresh Diet’s direct mail program.

Blog Talk Radio interviews The Fresh Diets CEO and myself

Last week, Blog talk Radio interviewed myself and CEO Zalmi Duchman of The Fresh Diet on our social media successes.  Here is the interview in its entirety… http://www.blogtalkradio.com/socialmediafortheceo/2011/03/18/social-media-and-the-fresh-diet-with-ceo-zalmi-duchman

BERNHART ASSOCIATES’ EMPLOYMENT Q1 SURVEY RELEASED: 2011 STARTS OFF STRONG; DIRECT MARKETING HIRING TO REBOUND

Layoffs, Hiring Freezes Hit Multi-Year Lows Owatonna, MN, January 18, 2011—Digital and direct marketers are planning a surge in hiring this winter with agencies leading the way, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report for the first quarter of 2011. “I expected a bounce, but nothing like this, which is very [...]

Does humor belong in business?

Folks, business is serious business! I’ve worked for too many companies who took themselves way too seriously.  And why not be serious – its important work bringing great products to consumers, right? Wrong!  Given the growth of social media and its ability to put a human face on your companies business, its time to have [...]

The Postal Direct Mail Nightmare Continues: BREAKING NEWS: USPS Appeals Exigency Rate Case

Note: this just in from our good friends at ACMA October 22, 2010  Special Bulletin: USPS Appeals Exigency Rate Case     Dear Catalogers, Suppliers & Others With Catalog Interests:  While mailers were still rejoicing over the victory on the exigency rate case, the USPS filed a lawsuit today in the U.S. Court of Appeals [...]

The Direct Mail Myth Busting Continues.“preferential attitudes on trustworthiness of mail strengthened for consumer respondents in all age groups from 2008 to 2010”. Take that you naysayers!

My good friend and fellow direct marketer Evelyn Milardo posted this on Linkedin.  Some great and surprising stats about direct mail vs online here: Young adults strongly prefer Offline to Online sources for marketing offers reveals Epsilon’s ICOM 2010 North American Research. Depending on the product category, the survey results Show 2-1 and 3-1 offline [...]