Posted on May 31, 2013 by Jim Gilbert
As President of the Florida Direct Marketing Association (www.fdma.org) I love to officiate over our monthly events. My favorite part of leading? Doing raffles and giveaways. Here I am giving away a $50 gift certificate to our host location Paragon Theaters.
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Posted on May 31, 2013 by Jim Gilbert
One of the universal truths I see is a lack of understanding by many marketers, from newbie to experienced, of what their website is really for. I know, I know, marketers always say the right thing: It’s about conversion. When I look at their website and ask them what their site conversion rate is, I hear them proudly state, “I convert 2 percent, look how good I’m doing!” (And of course some marketers don’t even know what their site conversion rate is.)
Here’s a better goal: Click here to see the full article on Retail Online Integration Magazine’s site.
Want more info on Gilbert Direct Marketing, including a FREE website review? Use the form below…
Filed under: CRM, direct marketing | Tagged: advertising, conversion rate, customer service CRM, ecommerce, Gilbert Direct Marketing, internet, Jim Gilbert, Jim Gilbert Direct Marketing, marketing, web marketing | Leave a Comment »
Posted on May 30, 2013 by Jim Gilbert
So I’m sitting on a hard wooden seat in my local Apple store waiting patiently. It had been a half-hour since I was politely shown to a waiting area while the large crowd buzzed around me. Twice an Apple rep came over to apologize for my wait. Her apology felt sincere, like she actually cared that I was waiting and inconvenienced. Another point scored for Apple — sincerity.
Which is when it hit me. In any other store, I’d be cursing under my breath, impatient as heck, demanding to be served.
So why was I being patient? What I came up with is this… (click here to read more on the Retail Online Integration Magazine site)
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Posted on May 23, 2013 by Jim Gilbert
Check it out. Check out the article here
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Posted on April 23, 2013 by Jim Gilbert
Not an official “rehearsed” promo video. This was the opening intro from last months FDMA event talking a bit about our 2013 goals, value proposition and socially driven website….
The Florida Direct Marketing Association is Florida’s premier education and networking trade organization; helping marketers enhance their careers since 1978.
More info, www.fdma.org
Filed under: direct marketing, direct marketing consultant | Tagged: business networking florida, direct marketing, fdma, Florida marketing, marketing education florida, online marketing education | Leave a Comment »
Posted on April 22, 2013 by Jim Gilbert
Important information to act on now. (thanks to our friends at ACMA for allowing us to share this)
Urgent Industry Alert:
CEOs, Presidents: Last Call To Make A Difference;
Contact Your Senators Monday
Dear Catalog Industry Executive:Whether you wrote last week or didn’t get a chance to yet, the Senate is scheduled to take action today
. The Marketplace Fairness Act
will definitely cost you money and could potentially ruin your catalog business. The industry needs all C-level executives to call to Senate offices right away. Let’s light up the lines. It will influence the result, especially if they know you – but call either way. This is our last chance to make a difference. Do not delay. For starters, please check out this editorial
in today’s Wall Street Journal
, as it can greatly help our cause and yours when you make your calls.Click on each title below for all the important tools you’ll need:
to review the details ACMA distributed in our alert from Friday
Last and not least
, we are working round-the-clock coordinating industry efforts, so we need to hear from you too. Please use the following address to let us know which actions you take: firstname.lastname@example.org
Filed under: cataloging, direct marketing, mail order, Mail order marketing | Tagged: catalog tax, ecommerce tax, internet tax, sales tax | Leave a Comment »