Me (Jim Gilbert, Florida Direct Marketing Association President) discussing FDMA’s 2013 Value Prop changes

Not an official “rehearsed” promo video. This was the opening intro from last months FDMA event talking a bit about our 2013 goals, value proposition and socially driven website….

The Florida Direct Marketing Association is Florida’s premier education and networking trade organization; helping marketers enhance their careers since 1978.

More info, www.fdma.org

Help stop the internet sales tax…

Important information to act on now.  (thanks to our friends at ACMA for allowing us to share this)

Urgent Industry Alert:
CEOs, Presidents: Last Call To Make A Difference;
Contact Your Senators Monday

Dear Catalog Industry Executive:Whether you wrote last week or didn’t get a chance to yet, the Senate is scheduled to take action today. The Marketplace Fairness Act will definitely cost you money and could potentially ruin your catalog business. The industry needs all C-level executives to call to Senate offices right away. Let’s light up the lines. It will influence the result, especially if they know you – but call either way. This is our last chance to make a difference. Do not delay. For starters, please check out this editorial in today’s Wall Street Journal, as it can greatly help our cause and yours when you make your calls.Click on each title below for all the important tools you’ll need:

Guide to all U.S. Senators

Marketplace Fairness Act: Myths vs. Truths

TruST’s Minimum Simplification Requirements

True Simplification of Taxation website

Click here to review the details ACMA distributed in our alert from Friday

Model Letter to Senators to Oppose Marketplace Fairness Act (but calls are greatly preferred)

Last and not least, we are working round-the-clock coordinating industry efforts, so we need to hear from you too. Please use the following address to let us know which actions you take: action@catalogmailers.org.

Sincerely,

Hamilton Davison
President & Executive Director
American Catalog Mailers Association
www.catalogmailers.org
hdavison@catalogmailers.org

Advertising on your head? (I was quoted in this article on Huffington Post

 

No matter what you think of this method of advertising, it certainly is unique.  I was interviewed for this article about one of my former clients, DeliverLean using Mohawk Gaz to advertise their business on his head.  So what do you think of this?  Effective?  Read the article for my opinion: Click here

Come see The 9 Immutable Laws of Social Media Marketing Live in Miami this Saturday

More info on Mashable’s Social Media Day Miami and the full schedule can be found here: http://miamisocialmedia.com/

A simple and basic social media marketing plan

This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company.  Want to get started in Social media marketing?  Start here…

A simple basic social media plan anyone can use…

View more PowerPoint from Gilbert Direct Marketing, Inc.

 

A baker’s dozen creative ideas make your catalog more responsive.

Reblogged from Worthington-Levy CreativeShare:

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It’s said that “enough drops of water can become a river”. That’s true in your catalog effort too. Every little step you do to make your catalog more successful will add up. With perseverance and great product, and utilizing the following ideas, you can get a river of sales flowing into your coffers.

1. Add copy to your covers:Testing proves time and again that a catalog cover with copy outperforms one without — much to many creatives’ chagrin.

Read more… 1,546 more words

The 9 Immutable Laws of Social Media Marketing – Presentation from #DMA2011

On October 5th I presented The 9 Immutable Laws of Social Media Marketing to a packed house at the Direct Marketing Association Annual Conference and Exhibition.  Here is the deck from that presentation.  I have some video and pictures I will clean up and post next.  Feel free to pass this presentation on.

The 9 Immutable Laws of Social Media Marketing DMA 2011

View more presentations from Gilbert Direct Marketing, Inc.

Social Media for Non-Profit and other Marketers presentation for the Florida Direct Marketing Association

On Thursday 8/18/2011, I spoke at the Florida Direct Marketing Association’s annual Non-Profit Summit.  The subject, “Social Media for fun and Profit”.  Here is a the presentation for your review

Fdma presentation social media non profit 8-18/-

View more presentations from Gilbert Direct Marketing, Inc.

These two presentations on Social Media made it to the homepage of slideshare.net.

I love it when a plan comes together.  On Friday and today my presentations made it up to the top of slideshare.net’s home page.  Check them out:

 

Facebook: Breaking the Sales and Engagement Myth http://www.slideshare.net/slideshow/embed_code/6652163

View more presentations from Gilbert Direct Marketing, Inc.

The 9 Immutable Laws of Social Media Marketing http://www.slideshare.net/slideshow/embed_code/3240767

View more presentations from Gilbert Direct Marketing, Inc.

Yours Truly quoted in the USPS’s Deliver Magazine on direct mail testing for The Fresh Diet

Despite my love/hate relationship with the US Post Office I still get quoted from time to time.  Check out this quote about how I built The Fresh Diet’s direct mail program.