Posted on November 27, 2009 by Jim Gilbert
(update: even 5 year olds are getting into the act. Friday I was at Best Buy and overheard the following, “But Daddy, it’s Black Friday… Pleeeeeeeease get it for me before the price goes up!”)
Friends and readers: I hope you all had a happy and safe Thanksgiving. I also hope you had a great Black Friday and a killer Cyber Monday despite our current economic circumstances.
I seem to remember not too long ago when Black Friday was…
Filed under: Customer Service, Mail order marketing, direct marketing | Tagged: black friday, cyber monday, direct marketing, Gilbert Direct Marketing, holiday shopping, Jim Gilbert, mail order, marketing strategies for holiday season, retail marketing holiday shopping | 2 Comments »
Posted on November 25, 2009 by Jim Gilbert
Dear Readers. I wish you all a happy healthy Thanksgiving. Be safe, have fun and enjoy your turkey.
As I prepare to take a holiday break, I wanted to let you know how thankful and grateful I am for you and your readership this past year.
And to my readers who are looking to Black Friday and Cyber Monday to make or break your fiscal years, I wish you much luck and customers! My family and I will be doing our parts to stimulate the economy this year. Thanks for hanging tough!
Filed under: direct marketing | Tagged: black friday, cyber monday, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, multichannel marketing | Leave a Comment »
Posted on November 24, 2009 by Jim Gilbert
Who knows where we’ll be a year from now, but at least for this season of store and online retail bargains, the killer sales are already going on. Although there will still be big store sales this Friday and probably even bigger ones online next Monday, the big retailers already began to duke it out for the lowest prices earlier this month.
Filed under: cataloging, direct marketing | Tagged: catalog marketing, cataloging, direct marketing, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, paul miller | 1 Comment »
Posted on November 11, 2009 by Jim Gilbert
Dear friends and readers. Exactly one year ago today the Gilbert Direct Marketing blog was born. Frankly I never expected it to take off the way it did. I want to offer you my readers my sincerest thank you for turning this blog into one of the top rated (99th percentile, based on Grader by Hubspot) direct and social media blogs.
Your comments, both public and private have kept me going.
So here is a contest for you. Winner gets a free one hour review of either your linkedin profile, or your own social media sites. Guess how many page views I have had in the last year. Closest the the exact number of page views wins. Post your answer to the comments below to win.
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, treating customers right | 19 Comments »
Posted on November 3, 2009 by Jim Gilbert
Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter’s grand statement (or was it a grandstanding statement) that there’d be no postal rate increase in 2010, there’s a giant loophole.
Filed under: cataloging, direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, downsizing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, reduce marketing expenses | Leave a Comment »
Posted on November 2, 2009 by Jim Gilbert
A week ago the USPS Postmaster General sent out a memo stating there would be no postal increase for direct mailers in 2010. We must make our voice heard and hold their feet to the fire to keep the direct and catalog marketing business moving. Therefore I wrote the letter below to the USPS. I urge you to send in your own letter, or use/modify my letter to suit your needs. The Postmaster General’s Contact information is below…
Filed under: Catalog Marketing Tips, direct marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, postmaster general, reduce marketing expenses, United Sates Postal Service, US Postal Service USPS mail sale, USPS | 4 Comments »
Posted on October 27, 2009 by Jim Gilbert
Another kind of “do not mail” database:
Don’t mailers know they’re wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.
Filed under: direct marketing | Tagged: catalog marketing, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, fundraising mail, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail suppression files, multichannel marketing, reduce marketing expenses | 8 Comments »
Posted on October 27, 2009 by Jim Gilbert
Being a brand today means joining the conversation about their products, NOT STARTING THE CONVERSATION. This 2 minute video tells the story. Your feedback is always welcomed.
Filed under: direct marketing | Tagged: direct marketing, e-commerce marketing, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, social media statistics, treating customers right, web 2.0 | Leave a Comment »
Posted on October 26, 2009 by Jim Gilbert
Preparing to be in front of a camera soon? Follow these ten tips or risk looking like a loser on video. Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek
Filed under: direct marketing | Tagged: direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, internet video tips, Jessica Kizorek, Jim Gilbert, linkedin, multichannel marketing, Social media, social media marketing, Video Marketing, web 2.0 | 4 Comments »
Posted on October 19, 2009 by Jim Gilbert
Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column… I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010…But along with my kudos to our Postmaster and the USPS, I also want to put them on notice…
Filed under: direct marketing | Tagged: catalog marketing, direct mail, direct mail postal cost increases, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mailing lists, marketing cost reduction, multichannel marketing, no postal increase in 2010, postmaster general, US Postal Service USPS mail sale, USPS | 9 Comments »
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