Posted on September 29, 2009 by Jim Gilbert
What Can Video Do for You?
Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot:
Beyond…
Filed under: Customer Service, Mail order marketing, direct marketing consultant | Tagged: customer testimonials, direct marketing, direct marketing consultant, effective business communication, Gilbert Direct Marketing, internet video tips, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, social media marketing, web 2.0 | 5 Comments »
Posted on September 23, 2009 by Jim Gilbert
Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites “best of” articles referenced. But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today’s environment.
My very first column was
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, database marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 2 Comments »
Posted on July 29, 2009 by Jim Gilbert
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
If you are an expert in direct marketing, please join us too.
Filed under: Catalog Marketing Tips, Customer Service, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing, direct response tv, mail order | Tagged: business networking, call center training, catalog marketing, Customer Service, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, promoting yourself on linkedin, reduce marketing expenses, Social media, startups, web 2.0 | 2 Comments »
Posted on July 21, 2009 by Jim Gilbert
t’s really hard these days to find a marketing discussion that doesn’t include the phrase “social media.” But it’s also really hard to find a case study of someone who created a social media database and then measured return on investment based on the data in that database. A social media database…
Filed under: Catalog Marketing Tips, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, Kevin Hillstrom, linkedin, reduce marketing expenses, Social media, social media databases, web 2.0 | Leave a Comment »
Posted on July 13, 2009 by Jim Gilbert
Attention S. Florida Marketers, This months event in Ft. Lauderdale: Going Green and Getting Digital with Paper & Print
Filed under: Catalog Marketing Tips, direct marketing agency, direct marketing consultant, mail order | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, linkedin, mail order, multichannel marketing | Leave a Comment »
Posted on July 13, 2009 by Jim Gilbert
“Badges? We don’t need no stinking badges!!!”
Quick, somebody tell me what movie that line came from?
In internet speak, “badges” are small icons with social media logos that can be put on your website to drive traffic to those same social media sites. Sites like Twitter, Facebook, MySpace, LinkedIn, YouTube, Vimeo, etc. Places where you can extend your brand. In the fourth part of my “you lost me there” series, I’ll discuss…
Filed under: CRM, Catalog Marketing Tips, direct marketing, direct marketing consultant | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media badges, web 2.0 | 4 Comments »
Posted on July 7, 2009 by Jim Gilbert
If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and sometimes need, a human voice to help with their orders, especially if you offer products that are complicated and/or higher in cost.
It’s not that difficult to add a call center these days…
Filed under: CRM, direct marketing, direct marketing agency, direct marketing consultant | Tagged: call center training, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, reduce marketing expenses, treating customers right | 2 Comments »
Posted on July 2, 2009 by Jim Gilbert
Linkedin members can join by clicking here: http://www.linkedin.com/e/vgh/2080726/.
This is the place to get all of your direct marketing questions answered.
And if you are a direct marketing expert, this is the place to help gain notoriety.
Filed under: Catalog Marketing Tips, direct marketing, direct marketing agency, direct marketing consultant, mail order | Tagged: catalog list, catalog marketing, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, reduce marketing expenses, web 2.0 | 1 Comment »
Posted on July 1, 2009 by Jim Gilbert
This week, let’s look at the many ways you can lose prospects who visit your Web site without even knowing who they are. This “phantom demand” can be captured and added to your contact strategy, and these leads can be nurtured until they’re ready to buy. To capture them and begin a sales dialogue, however, you must get them to identify themselves, right? So without further preamble, here are some more tips for you:
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant | Tagged: business management, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, mail order management, multichannel marketing, treating customers right | 4 Comments »
Posted on June 25, 2009 by Jim Gilbert
Part of that presentation dealt with improving Web marketing. Many e-commerce Web sites are good at taking orders, but not so good at capturing prospects.
Thus the goal of this series, which I’m calling “You Lost Me There,” is to help you get more of the people who visit your Web site to raise their hands and request to continue the dialogue with you. You want these people in your database, as they’ve expressed some level of interest in your products.
That said, here are three tips to optimize online sales:
Filed under: Catalog Marketing Tips, Customer Service, Entrepreneurship, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog list, catalog marketing, cataloging, direct and web marketing tips, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, web 2.0 | 9 Comments »
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