Posted on September 23, 2009 by Jim Gilbert
Note from Jim. This week marks my 3 year anniversary of my column for All About ROI (formerly Catalog Success) magazine. Here is the anniversary article. Hope you enjoy my favorites “best of” articles referenced. But before moving forward, I wanted to take a look back at some of my more memorable columns of the past three years with some thoughts sprinkled here and there on how they relate to today’s environment.
My very first column was
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, database marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, social media marketing | 2 Comments »
Posted on August 20, 2009 by Jim Gilbert
Most organizations confuse coaching with performance evaluations. I’m a big believer in developing a scorecard to ensure that each CSR knows where he or she stands. I’ve found, however, that CSRs knowing “their scores” has minimal impact on affecting change. The sports world understands this, but the typical call-center world is bogged down in metrics. How do you free up the time to coach? The first step is to learn to think more strategically about ranking your CSRs.
Filed under: Customer Service, direct marketing agency | Tagged: business management, call center training, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management | 3 Comments »
Posted on July 29, 2009 by Jim Gilbert
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
If you are an expert in direct marketing, please join us too.
Filed under: Catalog Marketing Tips, Customer Service, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing, direct response tv, mail order | Tagged: business networking, call center training, catalog marketing, Customer Service, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, promoting yourself on linkedin, reduce marketing expenses, Social media, startups, web 2.0 | 2 Comments »
Posted on July 21, 2009 by Jim Gilbert
The Great Call-Center Disconnect:
Companies need to function under the guise that great — even sometimes so-so — direct marketing will make the telephone ring, but expertise in the call center will make the cash register sing! Ask yourself the following questions when evaluating your call center’s effectiveness:
Filed under: CRM, Customer Service, direct marketing agency | Tagged: call center training, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, treating customers right | 5 Comments »
Posted on July 21, 2009 by Jim Gilbert
t’s really hard these days to find a marketing discussion that doesn’t include the phrase “social media.” But it’s also really hard to find a case study of someone who created a social media database and then measured return on investment based on the data in that database. A social media database…
Filed under: Catalog Marketing Tips, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, Kevin Hillstrom, linkedin, reduce marketing expenses, Social media, social media databases, web 2.0 | Leave a Comment »
Posted on July 13, 2009 by Jim Gilbert
BERNHART ASSOCIATES RELEASES LATEST QUARTERLY EMPLOYMENT REPORT
Bernhart Survey: Recession Easing Its Grip on Direct Marketing Employment..Owatonna, MN, July 13, 2009- Hundreds of direct marketers, agencies and service providers are offering some new glimmers of hope for direct marketing job seekers, according to the latest Bernhart Associates employment update….
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Posted on July 13, 2009 by Jim Gilbert
Attention S. Florida Marketers, This months event in Ft. Lauderdale: Going Green and Getting Digital with Paper & Print
Filed under: Catalog Marketing Tips, direct marketing agency, direct marketing consultant, mail order | Tagged: catalog marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, linkedin, mail order, multichannel marketing | Leave a Comment »
Posted on July 7, 2009 by Jim Gilbert
This is a brilliant video example of how B2B (and consumer) marketing fundamentals and selling has NOT changed over time. Kudos! Enjoy “the man in the chair”, and let me your thoughts?
Filed under: Customer Service, Entrepreneurship, direct marketing agency | Tagged: business communications, business management, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, linkedin, promoting yourself on linkedin, treating customers right | 3 Comments »
Posted on July 7, 2009 by Jim Gilbert
If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and sometimes need, a human voice to help with their orders, especially if you offer products that are complicated and/or higher in cost.
It’s not that difficult to add a call center these days…
Filed under: CRM, direct marketing, direct marketing agency, direct marketing consultant | Tagged: call center training, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, reduce marketing expenses, treating customers right | 2 Comments »
Posted on July 2, 2009 by Jim Gilbert
Linkedin members can join by clicking here: http://www.linkedin.com/e/vgh/2080726/.
This is the place to get all of your direct marketing questions answered.
And if you are a direct marketing expert, this is the place to help gain notoriety.
Filed under: Catalog Marketing Tips, direct marketing, direct marketing agency, direct marketing consultant, mail order | Tagged: catalog list, catalog marketing, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, reduce marketing expenses, web 2.0 | 1 Comment »
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