Posted on September 29, 2009 by Jim Gilbert
What Can Video Do for You?
Video is a perfect social media marketing channel for engagement. Here are some tips on WHAT to shoot:
Beyond…
Filed under: Customer Service, Mail order marketing, direct marketing consultant | Tagged: customer testimonials, direct marketing, direct marketing consultant, effective business communication, Gilbert Direct Marketing, internet video tips, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, social media marketing, web 2.0 | 5 Comments »
Posted on September 15, 2009 by Jim Gilbert
There’s just too much prime opportunity online — e.g., Facebook, Twitter, YouTube, blogs, etc. — for brands to get dinged when they screw up. In the few weeks I’ve been back from vacation, I’ve been thinking about this as I go about my day-to-day dealings with companies.
Twice in the last few weeks I’ve gotten dinged: once by a salesman and once by a so-called customer service rep (CSR). But helping to restore my faith in our industry, I also recently had a fantastic customer service experience as well.
Filed under: CRM, Customer Service, direct marketing | Tagged: direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, Social media, treating customers right, web 2.0 | 9 Comments »
Posted on August 20, 2009 by Jim Gilbert
Most organizations confuse coaching with performance evaluations. I’m a big believer in developing a scorecard to ensure that each CSR knows where he or she stands. I’ve found, however, that CSRs knowing “their scores” has minimal impact on affecting change. The sports world understands this, but the typical call-center world is bogged down in metrics. How do you free up the time to coach? The first step is to learn to think more strategically about ranking your CSRs.
Filed under: Customer Service, direct marketing agency | Tagged: business management, call center training, direct marketing, direct marketing consultant, direct marketing management, direct response marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management | 3 Comments »
Posted on July 29, 2009 by Jim Gilbert
3 weeks, 540 members strong. Join us: http://www.linkedin.com/e/vgh/2080726/ We have members from all area’s of direct marketing ready to share their expertise with you. We also have international members.
Want to know more about search, blogs, direct mail, telemarketing, lists, social media, and all direct marketing disciplines, then join us.
If you are an expert in direct marketing, please join us too.
Filed under: Catalog Marketing Tips, Customer Service, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing, direct response tv, mail order | Tagged: business networking, call center training, catalog marketing, Customer Service, database marketing, direct mail, direct marketing, direct marketing consultant, direct marketing management, direct response, direct response marketing, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, promoting yourself on linkedin, reduce marketing expenses, Social media, startups, web 2.0 | 2 Comments »
Posted on July 21, 2009 by Jim Gilbert
The Great Call-Center Disconnect:
Companies need to function under the guise that great — even sometimes so-so — direct marketing will make the telephone ring, but expertise in the call center will make the cash register sing! Ask yourself the following questions when evaluating your call center’s effectiveness:
Filed under: CRM, Customer Service, direct marketing agency | Tagged: call center training, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order management, multichannel marketing, treating customers right | 5 Comments »
Posted on July 7, 2009 by Jim Gilbert
This is a brilliant video example of how B2B (and consumer) marketing fundamentals and selling has NOT changed over time. Kudos! Enjoy “the man in the chair”, and let me your thoughts?
Filed under: Customer Service, Entrepreneurship, direct marketing agency | Tagged: business communications, business management, direct marketing consultant, direct marketing management, e-commerce marketing, effective business communication, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, linkedin, promoting yourself on linkedin, treating customers right | 3 Comments »
Posted on June 25, 2009 by Jim Gilbert
Part of that presentation dealt with improving Web marketing. Many e-commerce Web sites are good at taking orders, but not so good at capturing prospects.
Thus the goal of this series, which I’m calling “You Lost Me There,” is to help you get more of the people who visit your Web site to raise their hands and request to continue the dialogue with you. You want these people in your database, as they’ve expressed some level of interest in your products.
That said, here are three tips to optimize online sales:
Filed under: Catalog Marketing Tips, Customer Service, Entrepreneurship, Mail order marketing, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog list, catalog marketing, cataloging, direct and web marketing tips, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, marketing cost reduction, multichannel marketing, web 2.0 | 9 Comments »
Posted on June 8, 2009 by Jim Gilbert
Jim Gilbert and the FDMA e are please to announce another great learning opportunity for you on June 18th.
The Second Half: Meet or beat your 2009 estimates and look like a superstar!
Thursday, June 18, 2009
Filed under: CRM, Customer Service, direct marketing, direct marketing agency, direct marketing consultant, direct response marketing | Tagged: cataloging, direct mail, direct mail list, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, reduce marketing expenses | Leave a Comment »
Posted on May 28, 2009 by Jim Gilbert
Two of these happen to be Rochester Big and Tall and Casual Male XL. While owned by the same company, both have positioned themselves to different segments of the big and tall market. This week I received e-mails from both companies, and to my amazement — and a bit of horror — they were essentially the same message and offer. So doesn’t this work directly against their branding? Am I hypersensitive to this because I’m in the business? Does this matter to the average consumer? Take a look at the e-mails for yourself (click on the images below), and let me know your thoughts.
Filed under: CRM, Catalog Marketing Tips, Customer Service, Entrepreneurship, direct marketing, direct marketing consultant | Tagged: catalog marketing, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, mail order management, multichannel marketing, treating customers right | Leave a Comment »
Posted on May 22, 2009 by Jim Gilbert
We had over 90 attendees at the FDMA annual summit. Here is a sample of what we saw, Jeff Yaniga’s powerpoint presentation on Using Twitter For Business. Great stuff! Enjoy and have a great weekend.
Filed under: CRM, Customer Service, direct marketing, direct marketing consultant | Tagged: business networking, direct marketing consultant, effective business communication, Gilbert Direct Marketing, Jim Gilbert, linkedin, web 2.0 | Leave a Comment »
RSS - Posts