The Postal Direct Mail Nightmare Continues: BREAKING NEWS: USPS Appeals Exigency Rate Case

Note: this just in from our good friends at ACMA October 22, 2010  Special Bulletin: USPS Appeals Exigency Rate Case     Dear Catalogers, Suppliers & Others With Catalog Interests:  While mailers were still rejoicing over the victory on the exigency rate case, the USPS filed a lawsuit today in the U.S. Court of Appeals [...]

The Postal Rate Commission (PRC) Denies Exigent Postage Rate Increase … Big !@#$ Deal

Recently, The Postal Rate Commission denied the US Postal Service an exigent postage increase.

So, OK, now what?

So, Direct marketers aren’t getting slammed with another 5 percent-plus postage rate increase in January. Big whoop-de-doo. Postage is still the biggest expense in all my clients’ mail campaigns. And the cost of mailing vs. the risk of the unknown is still the biggest reason marketers shy away from the direct mail channel.

BREAKING (GOOD) NEWS: postal-regulatory-commission-denies-exigent-rate-increases

The Postal Regulatory Commission Denied the Postal increase. Read about it here

http://www.dmnews.com/postal-regulatory-commission-denies-exigent-rate-increases/article/180018/?DCMP=EMC-DMN_iMktingNewsDaily

U.S. Post Office plans another Summer direct mail sale: details…

Tom Foti, USPS Marketing Manager described the 2010 Summer Sale. The sale will cover a 5-month period with the sale period starting July 1 thru Sept 30. June and October will be control months. A 30 percent rebate on incremental volume will be offered above a baseline. The sale is for Standard Mail letters and flats only. The customer’s

Winter Weather Affecting USPS Facilities and Direct Mail Delivery

From my friend Eric Schmidt at Quebecor/WorldColor…

Winter Weather Affecting USPS Facilities and Delivery
February 8, 2010
Worldcolor Logistics NEWS FLASH – Issue #264

Significant snowstorms across the Midwest, Mid-Atlantic and Northeast
regions have caused some delays and even closures for the USPS. These

An Important Announcement to ALL Environmentalists & Direct Mail Haters (no political correctness here)…

“No trees were killed in the sending of this email. However, a whole bunch of electrons were terribly inconvenienced.”

The above is the email signature of a friend of mine. While meant to be tongue-in-cheek, it actually makes a strong, yet entirely off base point: Electronic mail is somehow less harmful to the environment than paper-based mail.

Correct me if I’m wrong, but the sending of email does kill trees (I’ll discuss this more below).

Guest Post: Black Friday? Cyber Monday? It’s Binge Discounting All This Week by Paul Miller

Who knows where we’ll be a year from now, but at least for this season of store and online retail bargains, the killer sales are already going on. Although there will still be big store sales this Friday and probably even bigger ones online next Monday, the big retailers already began to duke it out for the lowest prices earlier this month.

USPS “No 2010 Rate Increase”: The Loophole and a Call to Action

Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potter’s grand statement (or was it a grandstanding statement) that there’d be no postal rate increase in 2010, there’s a giant loophole.

BREAKING NEWS: US Postal Service makes a bold statement: No 2010 postal increases!

US Postal Service makes a bold statement: No 2010 postal increases!

You lost me there part 2 (your website doesn’t do enough to capture leads)

This week, let’s look at the many ways you can lose prospects who visit your Web site without even knowing who they are. This “phantom demand” can be captured and added to your contact strategy, and these leads can be nurtured until they’re ready to buy. To capture them and begin a sales dialogue, however, you must get them to identify themselves, right? So without further preamble, here are some more tips for you: