Blog Talk Radio interviews The Fresh Diets CEO and myself

Last week, Blog talk Radio interviewed myself and CEO Zalmi Duchman of The Fresh Diet on our social media successes.  Here is the interview in its entirety… http://www.blogtalkradio.com/socialmediafortheceo/2011/03/18/social-media-and-the-fresh-diet-with-ceo-zalmi-duchman

Follow up: A tale of two CompUSA’s, extended warranties and the great social media bully pulpit

Two weeks ago in my blog (article here), I totally skewered CompUSA and their warranty company (found out it’s Assurant Solutions) for not doing the right thing and honoring the extended warranty I purchased for an HDTV. Within days of publishing that article, pushing it out to my Facebook, Plaxo, Twitter connections and posting it [...]

Paid Product Warranties: Two Marketing Case Studies one good and one horror story

UPDATE: Right after this article was published, I got a call from someone at CompUSA.  They told me two things. 1. That the CompUSA I was writing about was out of business and the NEW CompUSA would never treat customers with warranty issues so shabbily. 2. That they had made arrangements for me to get [...]

Your company’s product guarantee policy: reducing the barriers to purchasing

Some years ago I worked for a clothing cataloger that offered a no strings attached, lifetime money back guarantee.  Occasionally we received a tattered well used article of clothing back 2-3 years later, but mostly the guarantee worked for us.  We were pioneering organic fiber fashion and as a company wanted to do everything we [...]