Florida Direct Marketing Association Presentation on Facebook

This is the latest presentation I did for the Florida Direct Marketing Association.  Entitled Facebook: Breaking the Sales and Engagement Myth, it is a case study on how The Fresh Diet builds engagement, trust and sales on their Facebook page.  We had over 100 people in attendence, once again for the 2nd time in 3 [...]

BERNHART ASSOCIATES’ EMPLOYMENT Q1 SURVEY RELEASED: 2011 STARTS OFF STRONG; DIRECT MARKETING HIRING TO REBOUND

Layoffs, Hiring Freezes Hit Multi-Year Lows Owatonna, MN, January 18, 2011—Digital and direct marketers are planning a surge in hiring this winter with agencies leading the way, according to Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report for the first quarter of 2011. “I expected a bounce, but nothing like this, which is very [...]

How to Mess Up a Perfectly Good Customer Experience

As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it’s very easy for a company to wind up getting skewered via social media. But all isn’t the same out there. I come across businesses daily who don’t have [...]