if you are in the direct mail business, or you ship packages via the USPS (also known as The US Postal Service), read this article now from Senator Susan Collins and as published on Politico. Click here for the story (and a definition of what Exigent Circumstances SHOULD mean to the band of thieves called Postal Rate Commission)
For a sarcastic look at what a field day our good friends at the US Postal Service are providing the internet marketing industry, click here
I find it totally inconceivable how stupid the USPS, The Postal Rate Commission and Postmaster General Potter are. Every penny they increase postage for our direct mail campaigns means we have to get 2 cents more per piece mailed in order to be profitable. That means profitable mailers (and lists) become marginal or worse.
Another article I wrote that addresses this issue is: How To Heal The USPS in 8 Easy Steps.
Filed under: direct marketing Tagged: | catalog marketing, direct mail, direct marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order management, multichannel marketing, postal increase, Postal Rate Commission, Senator Susan Collins, US Postal Service USPS mail sale
Very enlightening! Thanks for sharing.
Gilbert thanks for the post. The US gov is making it very hard to businesses to succeed in direct mail. That is why we are moving our business to more of an online business. It is getting very hard to get business to rent postal mailing list. The economics are getting tougher. Thanks
-Rob
Having dealt with the USPS on facility automation projects, the biggest culprit is the union and union benefits – and the lack of willingness by USPS management to contront the union and scale back labor – even when the automation was in place. It’s just another govt bureaucracy run by lunatics.
Great…thanks for sharing this….
Was very useful to me