OK, direct mail has an environmental impact. Almost everyone still receives and sends mail, creating a footprint for sure. But what’s myth and what’s reality?
In 2007, there were 212 billion pieces of mail. Of those, households received 150.9 billion pieces — or about 71 percent. The balance of the mail was received by business, government and nonprofit entities. Households also sent 21.1 billion pieces of mail, with the balance of the mail sent by nonhouseholds. In 2008, the average U.S. household received less than three pieces of direct mail per day.
Filed under: Catalog Marketing Tips, direct marketing | Tagged: cataloging, direct mail, direct marketing, environment, Gilbert Direct Marketing, Jim Gilbert, linkedin, multichannel marketing, US Postal Service USPS mail sale | 7 Comments »
