This is from the Direct Marketing Association website.
At MTAC yesterday, Tom Foti, USPS Marketing Manager described the 2010 Summer Sale. The sale will cover a 5-month period with the sale period starting July 1 thru Sept 30. June and October will be control months. A 30 percent rebate on incremental volume will be offered above a baseline. The sale is for Standard Mail letters and flats only. The customer’s baseline will equal Same Period Last Year (SPLY) numbers plus 5 percent. A downward adjustment will occur if June and October volume is below baseline. To be eligible, a customer has mailed over 360K Standard Mail pieces from July 1 thru Sept 30 2009. According to Foti, there are approximately 3,525 customers eligible or 67 percent of Standard Mail volume. Mail Service Providers are not eligible to participate.
File notice with PRC (late Feb)
Invitation to participate mailed (early Mar)
Customers register online and certify agreement with threshold volume on-line for program participation (Mar-May)
PRC decision (mid-April)
Sale period (July through Sept)
Rebates to customer accts (Dec 2010- Jan 2011)
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