This is from the Direct Marketing Association website.
At MTAC yesterday, Tom Foti, USPS Marketing Manager described the 2010 Summer Sale. The sale will cover a 5-month period with the sale period starting July 1 thru Sept 30. June and October will be control months. A 30 percent rebate on incremental volume will be offered above a baseline. The sale is for Standard Mail letters and flats only. The customer’s baseline will equal Same Period Last Year (SPLY) numbers plus 5 percent. A downward adjustment will occur if June and October volume is below baseline. To be eligible, a customer has mailed over 360K Standard Mail pieces from July 1 thru Sept 30 2009. According to Foti, there are approximately 3,525 customers eligible or 67 percent of Standard Mail volume. Mail Service Providers are not eligible to participate.
USPS Timeline:
File notice with PRC (late Feb)
Invitation to participate mailed (early Mar)
Customers register online and certify agreement with threshold volume on-line for program participation (Mar-May)
PRC decision (mid-April)
Sale period (July through Sept)
Rebates to customer accts (Dec 2010- Jan 2011)
Filed under: cataloging, direct marketing Tagged: | cataloging, direct mail, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin, United Sates Postal Service, US Postal Service USPS mail sale, USPS
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