In keeping with my theme that direct mail as a medium is still very much viable and alive, check out this article from The Wall Street Journal. It might have an idea or two for a promotion you could use as well.
The article is called: Firms Hold Fast to Snail Mail Marketing - Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers
Filed under: direct marketing Tagged: | direct mail
Another take on the question that won’t go away: “Is direct mail dead?”
http://www.kenburnett.com/BlogIsdirectmaildead.html