An Important Announcement to ALL Environmentalists & Direct Mail Haters (no political correctness here)…

“No trees were killed in the sending of this email. However, a whole bunch of electrons were terribly inconvenienced.”

The above is the email signature of a friend of mine. While meant to be tongue-in-cheek, it actually makes a strong, yet entirely off base point: Electronic mail is somehow less harmful to the environment than paper-based mail.

Correct me if I’m wrong, but the sending of email does kill trees (I’ll discuss this more below).

Guest Post: Digital and Direct Marketing Hiring Plans Show Strong Rebound

What recession?

Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates’ latest Quarterly Digital and Direct Marketing Employment Report…

Article on the power of direct mail from Wall Street Journal

In keeping with my theme that direct mail as a medium is still very much viable and alive, check out this article from The Wall Street Journal. It might have an idea or two for a promotion you could use as well.

The ‘Death’ of Direct Mail and Catalogs

In recent years, direct mail has been positioned as old-school, obsolete, “doesn’t work” and just plain bad. When asked, direct and non direct mailers will tell you direct mail is dead. but, It’s when non mailers get into the act that I get really worried because they are buying into the philosophy sight unseen.

New Year’s Recap Part 2: 19 Direct Marketing, Call-Center and Social Media Tips of 2009

Presenting 12 more direct mail, direct marketing and call center tips to help your business optimize profits this year. Direct mail marketing and analysis, call centers, e-commerce websites, and customer testimonials are all examined.

New Year’s Recap: 19 Direct Marketing, Call-Center and Social Media Tips of 2009, Part 1

After a careful review of all my columns this year, I’ve come up with a list of 19 top tips for you. Implement these strategies into your planning to help prepare your business for a prosperous 2010. (Part 1 contains tips one through seven, dealing with hot-button topics such as social media, lead generation and Twitter. Then check back next week for tips eight through 19, focusing on direct mail marketing and analysis, call centers, and e-commerce websites.)

Happy New Year

Dear readers and friends,

Happy New Year! I hope you had a great holiday.

I’ll be on a much needed vacation until the 10th. When I get back, look for 3 new posts including my best direct and social media marketing tips of 2009