Dying to Get Your Offer (aka: dead men still get mail)

Another kind of “do not mail” database:

Don’t mailers know they’re wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.

Brands and the social media conversation – the statistics

Being a brand today means joining the conversation about their products, NOT STARTING THE CONVERSATION. This 2 minute video tells the story. Your feedback is always welcomed.

Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek

Preparing to be in front of a camera soon? Follow these ten tips or risk looking like a loser on video. Guest Article: 10 Tips for Looking HOT on Internet Marketing Video by Jessica Kizorek

Kudos, an open letter (and a warning) to the USPS Postmaster General (spread this around)

Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column… I have to applaud the USPS for its announcement last week that there would not be a postal rate increase in 2010…But along with my kudos to our Postmaster and the USPS, I also want to put them on notice…

BREAKING NEWS: US Postal Service makes a bold statement: No 2010 postal increases!

US Postal Service makes a bold statement: No 2010 postal increases!

BERNHART SURVEY: Digital & direct marketing employment outlook shows improvement for 4th quarter 2009

With the drumbeat of layoffs diminishing only faintly, the latest Bernhart Associates Quarterly Digital and Direct Marketing Employment Report shows digital and direct marketers are poised in the current fourth quarter (Q4) to add to payrolls for the third consecutive quarter.

David Ogilvy had it right!

It’s time to go back to the future with David Ogilvy. Direct vs General vs. Internet vs. Social Media. Direct wins hands down. Here’s why…

Easy, Cost Effective Internet Video Part 2 – Video search optimization and a bonus content tip

Online video can also drive search engine results. Since I’m by no means a search expert, I reached out to Khrysti Nazzaro, director of optimized services at the search engine marketing firm MoreVisibility, for some advice. “Videos can be powerful tools for ranking in the search engine results pages (SERPs) if your site’s pages are well-optimized for them.

Consider creating a “

Guest Post: Social media – Peeling past the hyperbole to learn valuable lessons by Carol Worthington-Levy

On whose scale is that either measurable or successful? D’oh! It’s smoke and mirrors – our own industry’s media falling into the same tepid pool as the bigger media has, by expanding stories into big headlines that exaggerate, but don’t really state the truth. While I have respect for what our media is up against, I don’t respect their not culling through PR releases to find out what the real truth is before printing it.