To my readers. I will not be posting anything new this week due to a death in my family. Look for new posts starting mid next week. Rest now Dad… You fought hard!
Filed under: direct marketing | 3 Comments »
Video: Saturday Night Live skewers the direct marketing industry
Posted on April 15, 2009 by Jim Gilbert
Ok, I really have to take this with a grain of salt. Never has a SNL sketch hit so close to home. See it for yourself. (when I get a chance later i may even parse out what untruths and fears that the sketch was playing on. Got to admit I did laugh though… alot
Filed under: direct marketing | 2 Comments »
The USPS Might Just Be Onto Something – A Postage Sale!
Posted on April 13, 2009 by Jim Gilbert
Last week, word quickly spread that the USPS is looking to offer a “summer sale” on postage for large volume mailers of Standard Mail, pending Postal Regulatory Commission (PRC) approval.
Friends and readers, if this is true, I’d have to say that for the first time in my career in direct marketing, the people running the USPS may be thinking like businesspeople and not as a bureaucracy.
Having gotten the following details from a mailing industry source…
Filed under: Catalog Marketing Tips, direct marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, multichannel marketing | 7 Comments »
FDMA Catalog Marketing Summit From The Basics to Beyond Thurs 4/16
Posted on April 9, 2009 by Jim Gilbert
FDMA Catalog Marketing Summit From The Basics to Beyond!
Date: Thursday, April 16, 2009
What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our frank 5 person panel of experts teaches you from the inside out. Each expert has been hand chosen due to their expertise in specific area’s of catalog management. After each panelist makes their presentation, you will be able to get hands on and ask questions. Topics include…
Filed under: Catalog Marketing Tips, cataloging, CRM, direct marketing, direct marketing consultant | Tagged: business networking, catalog list, catalog marketing, catalog printers, catalog printing, cataloging, database marketing, direct mail, direct mail list, direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, great customer service experiences, Jim Gilbert, linkedin, mail order, mail order management, multichannel marketing, treating customers right | Leave a Comment »
Funny video about the disconnect between marketers and customers
Posted on April 4, 2009 by Jim Gilbert
Funny video about the disconnect between marketers and customers
Filed under: CRM, direct marketing, direct marketing agency, direct marketing consultant | Tagged: business communications, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, treating customers right, web 2.0 | Leave a Comment »
Why Catalogs Fail
Posted on April 1, 2009 by Jim Gilbert
Why do catalogs fail? The answer is deceptively simple, while the remedy is not.
Most catalogs fail because they walk away from the basics; they ignore the elementary economic analyses necessary to properly measure and control the business. Read on
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant, mail order, Mail order marketing | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, mail order, multichannel marketing | 4 Comments »
