Blogging has been a super powerful tool for me as part of my overall networking strategy…. So here, take these steps. And Shhh, don’t tell anybody about this, ok?
Filed under: direct marketing, direct marketing consultant | Tagged: business networking, direct marketing, direct marketing consultant, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, promoting yourself, promoting yourself on linkedin, web 2.0 | 7 Comments »
For years, catalogers have used dollars-per-book as their main statistic for measuring catalog performance. As a tool for measuring gross or net demand, it’s held up well, allowing catalogers to compare list segments and the overall results of different catalogs.
But as every businessman knows, generating demand is only part of the puzzle…
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant | Tagged: catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin, multichannel marketing | Leave a Comment »
You don’t have to operate any stores to always “mind the store.” For us in the catalog/direct/multichannel world, that means finding time in our 24/7, 365-days-a-year world to step back and ask ourselves a few questions. It’s not an easy task to pull back from our everyday happenings, especially in this insane and fear driven economy, but it’s still mission critical to stop and ask:
1. Are we the company…
Filed under: CRM, Customer Service, direct marketing, direct marketing agency, direct marketing consultant | Tagged: business management, Customer Service, direct marketing consultant, downsizing, Entrepreneurship, great customer service experiences, linkedin, marketing cost reduction, promoting yourself, reduce marketing expenses, treating customers right | Leave a Comment »
If you’re not already familiar with it, Twitter is an interesting microblogging application that allows you to send small messages — called “tweets” — to people’s cell phones and Twitter homepages. These messages are limited to 140 characters, the maximum length of an SMS text message.
Here are some basic Twitter tips for either building a personal following or marketing your business: More…
Filed under: direct marketing consultant | Tagged: direct marketing, direct marketing consultant, e-commerce marketing, Gilbert Direct Marketing, Jim Gilbert, linkedin, promoting yourself on linkedin, twitter, web 2.0 | 3 Comments »
With response rates down and expenses up, now is a great time for you to look at alternative ways to acquire customers and even lower your customer acquisition costs… You’d be surprised at how many other companies there are out there with products that have an affinity to yours and that would be open to a marketing partnership.
Here are some examples of the types of programs you can set up
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant, mail order, Mail order marketing | Tagged: catalog, catalog list, catalog marketing, database marketing, direct mail, direct mail list, direct marketing consultant, direct marketing management, Gilbert Direct Marketing, Jim Gilbert, linkedin | Leave a Comment »
The Do Not Call bill in front of the FL House is off the schedule for now. Thanks. Please keep the pressure up on FL lawmakers. Furthermore, Do Not Mail proposals would not save trees. Nearly all paper used for advertising mail is generated from sustainably managed forests where trees are planted, harvested and re-planted solely for the use of paper and wood products. More info…
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing consultant, Entrepreneurship, Mail order marketing | Tagged: business management, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert, linkedin | Leave a Comment »
Without preamble it would be a devastating blow to Florida’s economy, it’s many direct marketing business’s and the USPS if the Do Not Mail bill were passed. Catalog and other direct mail companies would close, jobs would be lost and this is only the tip of the iceberg. Think about this from the manufacturer on down, less to manufacture, less need for transportation to merchants. Less packages shipped. The list goes on. Contact the following people to make your voice heard…
Filed under: cataloging, direct marketing | Tagged: business communications, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, do not mail legislation, Gilbert Direct Marketing, Jim Gilbert, layoffs, linkedin, mail order, mail order management | 3 Comments »
Whether we like it or not, we’re all in this recessionary economy together.
If you’re still lucky enough to be employed, listen carefully to my message, as simplistic as it may seem: It’s time to put aside the natural rivalry, competitiveness, intraorganizational politics and just plain silliness that is everyday business life if you want to stay employed, and moreover, to keep your business from going under.
It’s time to really look at the way
Filed under: direct marketing, direct marketing agency, direct marketing consultant | Tagged: business communications, business management, direct marketing, direct marketing consultant, direct marketing management, downsizing, effective business communication, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, layoffs, linkedin, mail order, marketing cost reduction, reduce marketing expenses | 12 Comments »
For those naysayers who say direct mail should be legislated out of existence, read the FACTS here. (here is a hint, it’s about jobs, and revenue to the economy!
http://www.mailmovesamerica.org/index.php
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant, Mail order marketing | Tagged: business communications, business management, catalog marketing, cataloging, direct mail, direct mail list, direct marketing, direct marketing consultant, Gilbert Direct Marketing, Jim Gilbert | Leave a Comment »
So how do you pick the right consultant for your business? It’s a lot like choosing an employee: Do your due diligence as best as you can, and then roll the dice. You can look at the basics, such as who they worked for in the past, but as usual, I deliver you some food for thought beyond the basics.
That said, here are some more tips for you to consider:
1. If a consultant is too…
Filed under: Catalog Marketing Tips, cataloging, direct marketing, direct marketing agency, direct marketing consultant, mail order | Tagged: business management, catalog, catalog design, catalog marketing, cataloging, direct mail, direct marketing, direct marketing consultant, direct marketing management, e-commerce marketing, Entrepreneurship, Gilbert Direct Marketing, Jim Gilbert, Jim Gilbert Direct Marketing, linkedin, mail order, mail order management, marketing cost reduction, multichannel marketing | 3 Comments »
